If you have managed to land on our website in search of ‘What is Google Tag Manager?’, ‘Why Google Tag Manager (GTM) is important for your website?’ and ‘What are the key benefits of GTM?’ Rest assured, we will help you understand each corner of Google Tag Manager (GTM) to make your life easier than before.

What is Google Tag Manager?

Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code for analytics, re-marketing, conversion tracking, etc.) on your website or mobile app, without modifying the code. It eliminates tedious code-editing tasks that formerly required a developer.
No matter how large or small your website is, it’s always essential to understand how people interact with your site. With the help of Google Analytics, you may get a lot of the important insights you’re looking for, but when used alone, it does have its limitations. However, using Google Tag Manager in conjunction with Google Analytics provides much more important data than you can get otherwise.

What are the tags?

Tags are snippets of website code that measure traffic and visitor behavior. It’s a piece of JavaScript code, a small pixel, or a transparent image that enables the collection of unique information about a visitor and it’s on-site behaviors across the website or mobile app.
Tags make it easy to target your audience, leverage re-marketing, live chat, product recommendations, test and improve your website with the help of insight data.

What is a tag management system & why should one use it?

Tagging is complex. A tag management system (TMS) makes it easier for users to manage, implement, and maintain tags on their digital properties such as websites, mobile apps, with an easy to use web interface. It acts as a foundation to help collect data to drive better customer experiences altogether.
It’s time-consuming to manage and edit tags without a system. If a tag management system is not installed on your digital properties, the tags can slow down your site, misrepresent your measurements, and lead to duplicate costs and missing data.

Now that you understand what Google Tag Manager is and it’s importance, below are some key benefits GTM offers to ease your life:

1. Ease of use

GTM ensures users to make updates and add new tags easily and quickly, without complexity. This allows other team members to test each change and deploy when ready. This makes the process easier and in terms of efforts and time taken to do so and allows the team to focus on larger projects like improving the site as a whole.

2. Easy updates and a future-proofed website

GTM focuses on future upgrades. You don’t need to make the changes manually on all the pages as the modification can be done through the interface. Besides, if you are upgrading to Universal Analytics, Google Tag Manager’s upgrades will make the overall transition much easier.

3. Debug features

The built-in debug feature in GTM allows you to test and debug each update before its publication. This ensures that all your tags are working properly even before they’re live.

4. Version control

Every time you publish a change through GTM, a new, archived version is created. This makes it easier to roll back to any former version at any given point of time. This is the ideal way to go ahead, as it keeps tags organized making the troubleshooting process simple and allows you to easily implement similar installations on new GTM containers.

5. Users and permissions management

GTM makes it easy to permit other individual users to access and control internally for making changes to the website. This helps in creating tags, macros, and other rules in less time for other team members.

6. Built-in tags

GTM consists of several important built-in tags for Standard and Universal Analytics, Product Re-marketing, AdWords Conversion, and more. This eventually helps the team with less coding experience to customize tags with just a few pieces of key information.

7. Functions with Google Analytics

With all the built-in tags, GTM also allows you to install a basic implementation of Google Analytics via Google Tag Manager. It includes a tag template that feeds you with all the options you would have had in your previous Google Analytics version. Also, it is compatible with older onsite codes for page views, cross-domain tracking, and event tracking.

8. Event tracking

Earlier, websites used to consist of heavy codes for event tracking like clicks, form submissions, engagements, etc. However, with Google Tag Manager’s auto-event tracking feature you don’t need to manually update all the codes for event tracking. Instead, you can target links or buttons by attributes that are already on the website or mobile app.

We hope the above information makes you completely understand what Google Tag Manager is and what are its key benefits. If you still find it difficult to apply to your digital properties, please feel free to get in touch with our Digital Marketing Specialists now!