Gone are those days when websites were mere online brochures, built to look just good enough and do nothing else.
Today, as buyers, search engines, and the web have evolved, websites have become a crucial part of any online business. May it is for a B2B or a B2C organization, a website acts as a core component of modern buyers’ self-service approach to research, buy, or make any decision.
So, one thing is sure that a website holds more importance when it comes to our now day-to-day business transition. Also, not just a website that does nothing, but a website that fulfills your desire as a loyal employee by working effectively 24/7.
There is much more than just creating a website. One must consider all the below points to have a productive B2B website for the business. Let’s understand what makes your website stand out.
Top Tips for An Effective & Successful B2B Website Design
1. Define Website Goals
The very first step is to get hold of your B2B website goals. Missing out on it is one of the mistakes that many small businesses make when building a website for their company. One should not be entirely focused on the business goals only, but also consider the end-goal of the users who will be visiting your website.
The goals can be anything as follows:
- Closing More Sales/Leads
- Increasing Revenue
- Getting Appointments
- Educating the Audience
- Generating Website Traffic
- Boosting Conversions
- Increasing Brand Awareness
- Customer Retention
- Solving Customer’s Problem
Once you have decided on your website core goals, then the road gets set for you to speed up your online business.
2. Know Who Your Target Audience Is
Time and time, we have discussed the importance of knowing about your target-audience. The target audience is nothing but a group of people who are willingly interested in buying your products/services.
But, as compared to B2C, understanding the target audience is comparatively more complex in B2B.
In B2C, you deal with a demographic group of age, gender, interest, location, etc. to target the same group of audiences. Whereas, in B2B, the target audience is mostly the stakeholders and decision-makers. Your products/services are not made for individuals but for companies that deal with individual customers.
So, research more on who your target audience is and how you are going to convey them. If you want to understand more about How To Know Your Target Audience then click on the highlighted part.
3. Understand The User Journey
Understanding the user journey is different from knowing your audience. You may now have an idea of who your target audience is, but you still need to work on realizing their journey on your B2B website.
It is all about giving your users the best experience when they land on your website. Always remember; little things like simple navigation to other webpages, and easy solutions for their problems, matters to the user.
If you have an attractive website, but it fails to let the user complete their journey (to get what they need), then it is of no use. Don’t let users think about where to go next, what to do now, and how to do it. Instead, work on the user experience and create something that eases the job of the users.
4. Attractive, But Simple & Responsive Web Design
Never try to impress your visitors with something that they aren’t interested in at all. Yes, you need a beautiful web design to attract users, but you should also keep simplicity and responsiveness into consideration.
The simpler and neat a website is, the pleasing it feels to the eye. Try not to confuse users with extra unnecessary designs that should not belong there. Also, make sure that you are going with a responsive web design. Responsiveness refers to the usability of web design on different screens and devices. It helps websites to adapt to different screens and function the same way on all devices.
Also, do not miss out on adding social media buttons on the website that are linked directly to your business social media platforms. It helps users to see the social reputation and authority of your business.
5. Create a fast, secured, and mobile-friendly website
Once you have a beautiful and responsive web design, start with getting your website developed. Just like you focused so much on its design, you must also be aware of the development ethics. Your website should be fast to get open on any browser of any device and display all the images and content appropriately. It should be secured to let users have trust in the transition with your business. It also gives a positive signal to Google about your website’s authenticity.
Coming onto the mobile-friendly thing, it is something that Google needs from you to rank your website, and users need it to have a better experience. Websites that are mobile-friendly function equally on all mobile devices no matter what is the size of the screen. It runs the same way on both desktop and mobile. As the number of mobile users has increased drastically at this age of time, it is wise to have a mobile-friendly website to target the users who are more active on smart mobile devices rather than laptops.
6. Understand Your Users Need
It’s all about users. Isn’t it? The more you focus on offering value to the users, the more it helps your website to grow, from users as well as the search engine’s point of view. The core job of any website, may it be a B2B or B2C, is to interact with the online users. While they are on your website, you never want them to go back to your competitors and deal with them. So, to build and maintain a loyal relationship with the visitors, you need to follow below things;
Create High Quality and Useful Content
The best way to thrive online is by having high quality, unique, and useful content on the website that can help users to understand and learn more about your business and products/services. Do not try to copy content from other websites; it will never help you rank your website on Google. Your website will get penalized for having duplicate content.
Google, as well as users, need fresh content every time they are online for anything. By offering this, you get yourself the best chance to rank higher on Google and get shared by your users on different platforms. It is also one of the best ways to increase your link building strategy, which is one of the factors of Google ranking algorithms.
Capture The Voice of The Customer
By understanding the audience, you are allowing your website to get hold of such users. Capturing the customer’s voice is nothing but getting your content written in a way that your users would like to spend time reading. It will also help you in understanding the key terms (keywords) they are using to find your business.
Give some time to read the best website contents of your industry and realize their tone of voice. You can also create a buyer persona to get help regarding the user’s pain points, needs, and expectations from your website.
Highlight Your Business USPs
Highlighting something with bold, different color or big font size will let that part stand out from rest. It attracts our eyes and let us focus more on that. It is the best strategy to use when you want to display your specialty, offers, USPs, etc.
All businesses need to showcase what they are best at; it gives them an edge over their competition. Use this technique to highlight the best part of your website that you think can be useful for the visitors to turn into customers.
Add Call To Action To Evoke Their Response
One thing that you do not want is to let the user understand your business but still not getting in touch with you. Call to action tends the in-need users to follow the transition. May it be to buy, call, or book an appointment, you always need to offer the users an easy way to reach you. This way, you are evoking the emotions out of them and convincing them to do what you want them to do from your website.
7. Tools and Blogs
Another great strategy to have a blissful B2B website is to get some tools and blogs added there. Tools can help your visitors to calculate their requirements for your products. It can be anything that eases their work and gives them a better idea for moving ahead. Tools are an effective way to get traffic to your website.
Likewise, with blogs, you educate your users, and this will also help you get more quality traffic on the website. Even Google pushes websites that offer value to their users. By adding blogs, you are not only educating them about their solutions to a problem or your business and products/services. But, you are also attempting to get quality backlinks. Yes, when you have something on the website that is useful for many, other websites give a link to your website to let their users learn more. It will help you increase your brand awareness and rank high on search engines.
8. Ensure Everything Is SEO Optimized
Last but not least. SEO (Search Engine Optimization) for a website is like fueling a car. The more it has, the longer it runs.
SEO is a medium between Google and your website. It helps Google know the value of your website so it can offer the users the best solution for their queries. It is the best way to show up on the search results page.
The rule is simple if you want more genuine, relevant, and organic traffic on your website for free, start performing SEO on your website.
If you are not aware of the benefits of SEO to your website or wish to learn more, then click HERE!
The Final Solution
A website has the potential to be one of the greatest assets of your business. Follow these guidelines, and your new website will have all the crucial elements to deliver the leads you need to grow your business.
If at any point in time you get stuck with your website, always remember our web experts at AMH Web Studio happier to help you out.
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