Facebook Business Manager is a freebie tool invented by Facebook to let agencies and businesses securely manage their company’s ad accounts, Facebook pages, Facebook pixels, and catalogs, through a single-window.
Now, you can organize and manage your Facebook Pages and Advertising Accounts without being tied only to an individual personal account. The best part with Facebook Business Manager is that you don’t need to share your login details with anyone or even to be connected with the person whom the company needs to grant access.
More importantly, the tool offers a centralized dashboard to provide important insights into the page and account performance to analyze and further craft your business and marketing strategies.
In this piece of web intelligence, we will throw some light on the Top Benefits of Facebook Business Manager. However, first, we will understand who should use it?
Who Should Use Facebook Business Manager
- Any business with multiple Facebook pages to track with a large staff.
- Any business that serves several geographies with a different time zone.
- Businesses targeting multiple clients with several pages and ad accounts.
- E-commerce and start-up companies to target audience for strategic campaigns.
- Blogs and websites to share custom audiences with other websites and blogs.
Prime Benefits Of Facebook Business Manager
1. Centralized Dashboard
The business manager offers a centralized dashboard that is easily available and helps you access and organize your multiple Facebook pages, ad accounts and people from a single platform. This helps businesses to streamline workflow and responsibilities and thereby resulting in saving production time.
2. Better Control
As a business owner, one can have the complete authority to assign logins and roles to your team. From the homepage, you can assign pages and ad accounts to your staff members without any security issues. You can also easily remove their access (if needed) with a click from your administrator account and track any changes they made in the past.
3. Work & Life Balance
No need to check for the notification again and again on Facebook or any other email ID. With Facebook business manager you can link your work email ID to ensure you are in a phase of tracking your business proposals at the same time.
You no longer need to add your client or team staff as a friend to give them access to your business page.
4. Easy Business Reports
Facebook Business Manager helps you prepare management reports with several customizations and user-friendly experience. It also provides insights that are very helpful to any business in terms of their Facebook marketing strategy.
5. Flexibility With Multiform Features
Advertisers can create multiple parallel ads with different creatives and texts under customized settings. This helps save time and efforts on each ad and in turn results in more productivity.
6. Value-Added Services
Apart from allowing social media managers to have complete control over their ad campaigns and various Facebook pages, it also makes it simple to claim Ad accounts, apps, manage projects and partners, and allows clients to have multiple levels of control over their Facebook pages and ad campaigns.
7. Business & Team Collaboration
With a strong platform that enhances visibility, it is easier to collaborate within the team. The level of transparency increases for your organization as it provides a complete picture of business operations and goals.
If you are an entrepreneur or a social media employee who wants to make a mark for their company by managing multiple Facebook Ad Accounts & Pages, then Facebook Business Manager can bring you a world of ease and insights. With deep insights provided by the tool, one can make a company grow big and huge.
If you are still wondering how Facebook Business Manager can manage your Facebook workload, please feel free to share your thoughts with our Facebook Specialist at AMH Web Studio.