What Is Digital Marketing Automation?
Digital marketing automation or marketing automation is a process to automate repetitive marketing tasks such as emails, social media, and other website actions for growing revenue and maximizing efficiency.
Today, we have reached a point where apart from the efforts to grow business, we also need more focus to understand our market and audience. We need insight data about our business potential, the market, and the audience. The more we start understanding these aspects of a company, the better chance we give ourselves to grow.
Our busy routine makes it hard to give hours on collecting and understanding data that can assist with lead generation and nurturing, as we are well-aligned with our daily routined marketing tasks.
By choosing a digital marketing automation tools, you give yourself;
- More Time
- Error-Less Activities
- Higher Conversion Rates
- Increase Productivity
- Better Task Workflow
- Greater Customer Relationships
- Faster Return On Investment
How Does Digital Marketing Automation Works?
You get precious data about various interactions of customers through channels like Emails, App Usage, Websites, Social Media Platforms.
What You Get From Automation Tools:
- Customer Info (demographic, geographic, behavioral, and psychographic)
- Sales Data
- Campaign Insights
- Visitor Tracking
- Real-Time Analytics
- What’s Working for you and What’s not
What You Can Do With Automation Tools?
- Handle Lead Generation
- Automate Surveys
- Analyze Data
- Schedule Social Media Posts
- Schedule Website Blogs
- Plan A Better Strategy
List of the Best Marketing Automation Tools
HubSpot Marketing Automation
HubSpot is the most popular and powerful tool on the list in terms of features.
Omnisend offers powerful automation workflows that are best suited for eCommerce.
Ontraport is one of the best options for entrepreneurs, solopreneurs, and small businesses.
SendinBlue is a marketing software tool that empowers businesses to build stronger customer relationships through marketing automation. It is best used for advanced reporting and lead scoring.
ActiveCampaign is another powerful and flexible automation tool, especially for professionals.
Prospect.io is the sales Automation Platform for modern sales teams. This helps marketers and sales people to find anyone’s email address straight from your browser.
InfusionSoft (now Keap) works best for small businesses with leads, revenue, and customer acquisition targets.
Autopilot is an easy-to-use marketing automation platform and the most visually appealing too.
Marketo‘s powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects. Typically geared towards enterprise customers — it’s a bit out of range for most small business owners.
GetResponse email marketing and online campaign management platform helps entrepreneurs build targeted subscriber lists and send high-impact newsletters, video emails, and follow-up campaigns.
Drip is a cloud-based email marketing solution catering to businesses of all sizes. It is another best tool for eCommerce marketers with flexibility at its best.
Mautic is an open-source marketing software platform that gives a high level of marketing integration with audience intelligence that enables you to make personalized emails, create landing pages, create intuitive workflows for customer experiences, and the capabilities to track your marketing activities.
We hope you now have an idea of what is digital marketing automation, how it works, and what it is that you can get and utilize from these tools. Feel free to share this blog for helping others learn more about marketing automation and their benefits.