Ecommerce is one of the fastest-growing sectors almost dominated by Amazon, Flipkart, Walmart, etc.
However, with appropriate strategies, even small e-commerce websites can create a buzz around there. When it comes to improving your online store’s availability, technical SEO is a much-needed part of your marketing strategy.
Here are some important and effective technical SEO tips that can help increase your web traffic and generate more sales.
1. Long-Tail Keywords :
Long-tail keywords may not give you more traffic but the conversion rate will increase as these are much easier to understand customer’s intent.
For example, a keyword such as “shirts” will give you minimum conversion, whereas, a keyword like “full sleeve shirts for men” is more precise and that what a customer wants. You can use long-tail keywords in titles, Meta descriptions and Product description.
2. Unique Title & Meta Descriptions :
Always create unique title and Meta description for every page and also try to use long-tail keywords in there. Try and make your title & description as attractive as possible with discounts/offers if any.
For example, “Interior Furniture’s in Mumbai – best deals, big discounts, and free shipping on all orders. Order Now!” would be a suited description for an interior furniture’s page.
Always make sure your developers add those title/descriptions dynamically on all pages.
3. Ideal Site Structure :
A site structure is what makes your website’s content more easily accessible to readers. Keep your important pages like service and products under three clicks on the website.
The ideal site structure should be like: Homepage > Categories > Subcategories > Products
Make sure each product is guided under a subcategory or category. You may avoid subcategory if you’re working on a small e-commerce website.
Similarly, your URL structure should also display your product or service name.
For example, www.CompanyDomain.com/Category/ProductName
also, try to keep the length of the URL under 160 characters.
4. Canonical Tags :
A canonical tag is a simple HTML element which tells the search engine which version of the URL should be crawled and shown in the search results. This is used to avoid any duplication for all the pages into the website.
Use the canonical tag on the homepage as homepages are more likely to get duplicate product pages.
5. Improving Crawl Budget :
The number of pages you let Google crawl and index from your website is the crawl budget. Low crawl budget may lead to indexing issues and may also impact your search engine rankings. If you’re working on a large e-commerce website then increasing the crawl budget will definitely help you index your site in a better way.
To improve your crawl budget you can:
- Optimize overall link structure.
- Increase the number of backlinks.
- Remove duplicate content.
- Fix broken links.
- Update sitemap regularly.
6. Crawl Website to Identify & Fix Link Issues :
There are numbers of online tools you can use to check and rectify any crawl or coding issues. Tools such as Screaming Frog, SEMrush, Ahrefs, and DeepCrawl helps identify and fix a variety of HTTP error issues including:
- 3XX redirection errors.
- 4XX Client errors.
- 5XX server errors.
With the help of these tools, you can also identify duplicate or missing page Titles, Image alt text, H1 tags, or Meta descriptions.
7. Mobile-Friendly UX :
In the era of mobile with the internet, one cannot afford to miss out on a mobile-friendly UX for any website and not just e-commerce. Search engines like Google, Bing, consider mobile-friendly websites in order to declare rankings. This not only helps visitors to search for the products on your website efficiently but also make payments easily online.
You must include appropriate graphics, images, animations, and call-to-actions wherever necessary.
8. Optimize Images :
Images are the most important element for any e-commerce website. Every image should have ‘alt’ and ‘title’ given to it. This provides a clear description of the image and also help Google to find for the products when an image search is requested by any searcher. Customers, not just bots, will read the same information in case the image fails to load.
For example, a blue-colored men’s shirt image should have the alt text, “blue shirt for men by [brand name].”
9. Redirect Out-of-Stock Product Pages :
Many e-commerce websites have a few pages with out-of-stock products. Although taking such pages down is the usual norm, doing so can lead to a 404 error, which in turn, can negatively affect your search results. Besides, most visitors find the 404 error annoying.
Instead, you can redirect the URL to the next most relevant page. If the product is gone for good, use the 301 (permanent) redirect. If not, you can use the 302 redirects, allowing Google to continue indexing the URL.
10. Unique Product Page Content :
Apart from rectifying duplicate content issues, one should always make sure that all the pages contain unique and relevant content. Search engines like Google, Bing hate duplicate contents. This may lead to ranking drops and more penalties from the search engine.
If your website consists of a large number of product pages, focus on creating unique content for the ones that generate a lot of traffic. However, remember to use the “no index” tag for pages without unique content. Also, try to use a more conversational and enticing tone throughout the content.
11. Optimize New Product Pages :
You should always add new product pages frequently. Search engines love updated websites. While doing so, make sure you consider the above optimization practices. Add appropriate long-tail keywords in the titles, Meta descriptions, H1, alt text, URL structure, and the content, among other things.
12. Use Latest Technology :
it is recommended to use the latest technology to protect your online store from potential crashes or cyber hacks. It also helps improve your site indexing and search results.
In addition to this, make sure to update every single plugin, add on, shopping cart, and security patch regularly.
An e-commerce website needs to consider many aspects of SEO technicalities. The key here is to rectify SEO related issues and think from the visitors’ point of view.
We hope you understand all the points covered above in order to get your e-commerce website rank high. If you’re still finding it difficult to increase your website’s traffic and conversion, we can help you with achieving your desired goals. Please feel free to get in touch with our SEO team now!