The aim of your web designer might be to pull-out the vow factor from your website with beautiful and stunning designs. However, the beauty will not get you the tickets to stay higher on search engines.
If the elegance and SEO requirements are well-balanced, then one can see the desired results for their SEO efforts.
Here are some of the common website design mistakes that are keeping you away from your audience :
1. Lack of Content
The Google search engine is all about content. Not to forget, content is still the king.
A successful website uses design to help direct the readers to find what matters most to them. Adding more relevant content to each web page is essential to attain better SEO rankings. The easier you make it for visitors to find what they are looking for, the longer they will stay on your website, and the more search engines will reward your site with higher rankings. Focus on the content, update your website, early and often.
2. Non-Friendly With Mobile
Google recommends webmasters to make their websites mobile-friendly. Although responsive web design is not an official ranking factor, one cannot just ignore the below stats:
– 78% of local mobile searches lead to offline sales.
– Consumers spend 69% of their time on mobile.
Responsive design improves the way websites look on different mobile devices. It helps users avoid unnecessary resizing, scrolling, zooming, or panning over mobile devices. Thus, improve your website visibility on search engines.
3. Heavy Web Page
Websites with long coding or too many large, heavy graphics, will only make your websites load slow.
Low page speed has a direct impact on website ranking and makes all your SEO strategies go in vain. The reason here is that the faster website loading makes happy visitors, and happy visitors are what Google aims at, as well you should be. So, make sure your website is not that heavy, loads faster, and works efficiently.
4. Including Important Information in Images
One of the most common mistakes that web designers make is that they often add the most valuable information on the image and make it hard for Google crawlers to understand what your web page is all about.
Images should work as a helping element that aids your content and boosts engagement. When it comes to the most valuable content on the website, elements like images, flash files, and java applets are not the best choices to use.
5. Using Splash Pages
Splash is not SEO friendly. Also, users hate it, and search engines could not even crawl them.
In an online survey, 78% of respondents indicated that they do not like Flash Splash Screens. It tells users and search engines that the page is nothing but a big advertisement.
The only thing you will accomplish with a splash page is the erection of a massive barrier between your website and search engines.
6. Using Frames
A framed website design uses three different HTML files. However, standard-websites use only one HTML file.
It leads to some conflict with the indexing of the website by indexing only one file.
Most of the framed websites are not even indexed by search engines. Thus, it is wise to avoid frames on websites if you want to achieve better SEO results.
7. All Java Site
Building an all Java site is all about creating a piece of art and not a website. Have you ever heard the saying “talking to the wall” with an all Java website you let search engines do the same; crawl nothing.
It is SEO unfriendly and annoying for users too. It also results in more load time for webpages and ends up being a dead website.
8. Avoiding Breadcrumbs
Breadcrumb is a small text path, often located at the top of a page indicating where the user is on the site.
It provides an easy-to-grasp way for visitors to navigate your site, and they instantly understand how your site structure works. Along with enhancing the user experience, it also helps in lowering the bounce rate on the website, and not to forget, Google loves them for the same reason.
9. Pop-up Ads
Not only will most browsers block pop-ups, but most users will close the window immediately because it is annoying.
If pop-up ads (or any secondary content on a site) have anything to do with the product or the brand, then it will hurt your SEO efforts.
10. Skipping Footer
Proper internal linking structure with text links is mandatory if you want your site to perform well.
11. Botching 404 Error Page
Adding a custom 404 error page is a must on every website. Make it humorous and add good graphics, also include global navigation, footer links, and a button to return to the homepage. If you do not include links in your 404 page, Google will place more weight on broken links as being a website error during indexation. Thus, resulting in a negative signal to the search engine.
12. Unoptimized Content
The content on the website should be easy to understand and optimized with relevant keywords as per the web page. We recommended having at least 300 words of optimized content per page on the website. Also, the more in-depth you are with your topic, the better it will be to engage more with the audience.
But aside from written content, you can also add videos and images to engage with your audience in a more interactive way.
13. Social Proof And Reputation
Today, an absence of social proof on the website may suggest you have not done anything impressive. It sells your aptitudes, your talent, your accessibility.
Google likes transparency between the website and the audience. So, do not shy about sharing your social proof on websites by adding social media, testimonials, reviews, certificates, etc.
14. No CTA
A Call-To-Action is essential at the earliest opportunity. It helps visitors to take action immediately after they arrive on the website. Make sure you have a set of 2-3 CTAs throughout the website. Apart from adding a button, make sure it is carefully placed and supported with enough content.
15. Loads Of Information
A cluttered website that tries to say too many things at a time turns off the visitors. After visiting the website, if your users feel confused in the first 5 sec then they will end the session and move on to some other business. It will increase your website’s bounce rate, which also has a direct impact on ranking. The message of your website should be concise and clear.
16. Inconsistency In Design
Ensure that your web design is consistent. To put it simply, every page on your website should have a similar design and branding elements. Avoid web designs with too many images, typefaces, and themes. Choose one logo, one theme, one typeface, and stick to it.
We believe now you have some good understanding of the web designing common mistakes that need to get avoided for better SEO results. However, if you are still facing issues with your website ranking, then please feel free to get in touch with our SEO experts at AMH Web Studio now!