content marketing tools
content marketing tools

Starting with a content marketing strategy can be quite intimidating to go at it alone, especially without tools, resources, or help from a content marketing agency. It’s like diving in the ocean without a life jacket. What you need to give yourself or your team is support, structure, and resources to get the job done.

Fortunately, there are tons of tools available for you to make the content marketing process a little smoother and advance. So today, we will discuss some of the best tools you can use for your content marketing strategies.

Best Content Marketing Tools


Hubspot is a platform that provides a range of tools for content management, sales and marketing, and social media advertising.

In addition to free content marketing tools, if you want to set up a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralize everything to a free CRM.

All in all, Hubspot probably isn’t the best at any individual feature that it offers, but the comprehensive set that it does offer makes it a clear market leader, and the best at what it does.


WordPress is a compelling content marketing tool that allows you to create, organize, customize, and publish content on your website. Further, it provides a vast variety of features that help content marketers to promote their work in a better and effective way.

With the increase in the use of WordPress, content marketing is expected to reach new heights in the coming year. Therefore, if you want to improve business with your audience then you need to use the best content marketing tools for WordPress. It’s a highly customizable platform and is widely used by bloggers.Google Docs

Google Docs

Google Docs is to content marketing what the internet is to computers: it’s where all of the work gets done before the final presentation.

As a content marketer, where you choose to write your content will very much depend on your personal preference. But when you’re collaborating with other people — either within or outside of your organization — Google Docs is a handy tool to use.

Google Docs shines the brightest in its collaborative options, allowing live editing by multiple users with comprehensive annotation tools. Google Docs also saves each revision of a document, meaning even the most destructive of editors can’t ruin your latest masterpiece.


In case you want to set up some writing and collaboration game, Airstory is the best content marketing tool for that. It helps to save images, quotes, and multimedia and perform drag and drop into any kind of application when you write. This is a useful content marketing tool for collaboration and good for those writers who work for long content like e-books, books, etc.

Airstory also recently pivoted from a full-fledged content writing platform to a Chrome and Firefox extension that helps you cite sources in your content.


A great title is important, but you need to maintain the quality throughout your post. That means writing well, avoiding typos, and improving your grammar.

Grammarly proofreads your content and recommends ways to improve it. But it does a lot more than the grammar and spell checker in your word processor. It will also make stylistic suggestions that can significantly improve the quality of your writing.

But always remember, good content marketing is about a lot more than copy alone.


Yoast is currently considered the most comprehensive search engine optimization software available for WordPress users. The software runs on more than 4 million sites and 9.5% of the top 1 million sites in the world. This content marketing tool’s internal linking feature takes care of internal linking by analyzing your text and suggests links to related posts – as you write. Yoast also enables you to see through the eyes of Google use, e.g. what your post or page will look like in the search results and or on mobile screens.


BuzzSumo is a social media analytics tool with a powerful social media search engine that enables users to find/analyze the best content in any niche. This content marketing tool helps you improve your outreach and influencer marketing by searching for key influencers in any topic area and following them directly in BuzzSumo. BuzzSumo users can now export all results such as content curators, influencers, and most shared content as a CSV or Excel file for detailed analysis.


Ahrefs gives you a chance to dig into your content marketing strategy and view data such as the number of backlinks, where your backlinks are coming from, popular keywords, and even mentions of your brand across the web.

You can also track your competition to see what’s working for them and make sure you do the same to draw some of their site visitors your way. Check out what keywords they’re ranking for in organic search results, how much traffic their site is seeing, and even get ideas for your content so you can keep up with the competition and even move ahead.


Vidyard is a video hosting platform. Video content is increasingly important and cool (gives a drop of personality to your stale words.

If you’re adding video to email campaigns, social media, blog posts – whatever – Vidyard is a great platform for this.

They also offer email gating, so you can play, say, the first 10 seconds of a video, and then require an email address to watch the rest. Great lead capture tactic.


If your business offers a service or product, it’s important to highlight those features in your bottom-funnel content. Of course, writing about how a product works isn’t always as effective as product video demos. For this, we recommend Loom. It’s a platform that creates quicks videos by recording your screen, webcam, and microphone. You can capture, narrate, and instantly share your personalized videos.


Trello lets you separate your content ideas into different categories and progress stages, enabling you to view and edit your entire content plan from one screen.

works well if you’re writing your content. As you can see in the image above, it acts as your easy to use an editorial calendar.

It allows you to easily keep track of every content publication stage. With Trello, you’ll be able to keep track of:

  • The content you’ve already written and published
  • Posts you’ve drafted and need to edit
  • What still needs to be done


Airtable is a smart organization and collaboration tool that offers any sized team a single and centralized platform from which to manage projects, customers, and ideas. It enables users to organize all content easily and conveniently. Users can also configure how content is displayed and how records are arranged with grid, gallery, and calendar view options alongside powerful filtering, sorting, and grouping capabilities.

Google Analytics

Google Analytics, the world’s most widely used web tracking tool, provides content providers with detailed information on how Internet users interact with web content. Integrated into a website, Google Analytics outputs, KPIs, and website statistics that can be used to measure the success of marketing campaigns, among other things.
When talking about content marketing tools, you can’t leave measurement out of the discussion.


Do you want to know the behavior of your visitors on your site such as where they click and how far they scroll? Hotjar provides all this information free. It uses heat-maps, click-maps, visitor recordings, and scroll maps. Besides, it gives options on how to insert messages and surveys to your visitors.

It delves right into individual user behavior, to give you true insights into how your customers or leads engage with your content.

Google Optimize

When you’re ready to dig deeper into content optimization, it’s time to think about A/B testing. Generally, this is when you test two versions of a page (or two versions of two elements on a page, like a headline or CTA) to see which one users prefer.

A good beginner tool for this process is Google Optimize. Use it to create simple A/B tests and find out if tweaking your content slightly will earn better results.


Want to incorporate more infographics into your content marketing strategy? No sweat. Just arrange shapes, icons, and other elements to create a homemade graphic design project.

Canva is an excellent content marketing tool for people who aren’t quite comfortable bending Photoshop to their will. Produce attractive images quickly and easily to perfect your Instagram strategy, enhance the look of your website, and even get better SEO results.


Adobe has an entire suite of high-quality programs used by content creators and creatives in all industries.

What if you want to make your imagery, but you are good at graphic design? Well, in this case, Photoshop is the gold standard.

Some of our favorites are Adobe Photoshop (for graphic design and image editing), Adobe Audition (for audio editing), and Adobe Premiere Pro (for video editing).

There are many more content marketing tools out there, but for this list, we tried to only list those that you need as well as the tools that we prefer the most. If you are still not sure about the tools or simply need a strategy to market your content, then please feel free to get in touch with our experts at AMH Web Studio now!