Marketing and Advertising, although very similar, are two different ways of publicizing your business.
For a company to be successful, one needs to understand what is the difference between marketing and advertising and what role they each play.
However, marketing and advertising are both often misunderstood subjects.
People need to understand the main difference between marketing vs advertising to clear up these two terms that cause so much confusion.
To understand the differences, we’re first going to look at the meaning of marketing vs advertising, as well as how they differ from one another.
What Is Advertising?
Advertising is only one component of the overall marketing process. It is that part of marketing that involves directly getting the word out about your business, product, or service to those you want to reach most. This started with TV, radio and direct mail, but has now become more accessible to smaller companies through social media and search engines.
Those ads you see at the top of the search results, or those annoying selfie-videos that keep interrupting your YouTube sessions, that’s advertising in action.
In other words, advertising involves the creation and distribution of content that seeks to spread awareness about certain products or services and is arguably a function of your overall marketing.
What Is Marketing?
Marketing is the whole enchilada. It is anything a company does to establish its brand and build relationships with its audience. It is a much broader subject, and pretty much everything that is performed to sell a product.
Market research, product development, pricing, customer support, websites, brochures, social media, SEO, publicity, public relations, event planning, blogging, community outreach, etc. are all subsets of marketing.
It also includes advertising, selling, branding and delivering products to customers or other businesses.
This is why large businesses have dedicated departments and specific people for the sole purpose of marketing.
Marketing VS Advertising
While marketing and advertising are co-related, they are not the same. As said, advertising is marketing, but not all marketing is advertising. Basically, marketing refers to the business strategies and methods used to get products or services to the target market. The end goal of marketing is to attract, grow and retain a satisfied customer base.
Creating and executing a good marketing plan needs focused effort by the marketing team to increase sales. Marketing can produce long-term, compounding results that help you build more local awareness and drive sales while advertising can often produce more immediate results. But, advertising also works as a long-term tactic if you consistently optimize your campaigns.
The main purpose of advertising is to make the customer aware of what you are offering. You are trying to convince the customer that the product or service is the right choice for their needs.
Advertising must also create a desire in the customer for your products or services while also enhancing the image of your business.
Marketing is about preparing your product for the marketplace. Advertising is spreading the word about your products to the marketplace. This clearly shows that advertising is an important part of marketing, but they are clearly not the same. Hopefully, after reading this article you know the difference between marketing and advertising, as well as know clearly what each of the terms means.
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