Difference between UX & UI design and how they complement each other!

Difference between UX & UI

In the world of modern technology, new terms appear every day. Though the term ‘UI’ & ‘UX’ has been around for a while, people still get confused between the two. At AMH WebStudio, we believe that both UX & UI complement each other and to be precise User Interface (UI) is a part of User Experience (UX).

To make it simple, UI is how things look, while UX is how things feel.

The user interface (UI) is the series of visual elements, screens, pages, like buttons and icons, that enable a person to interact with a product or service.

User experience (UX), on the other hand, is the overall experience that a person has while they interact online with every aspect of products and services.

Let’s elaborate further on what exactly are UI design and UX design, and what is the difference between the two?

User Interface Design

User Interface (UI) design is a combination and behavior of content e.g. text, videos, documents, images, form elements and etc. It’s the first thing that grabs a user’s attention when they visit a website.
UI also plays an important role in a user’s decision to stay on a website or leave it immediately.

It takes a lot of practice, a good eye for details, a lot of trails and rectifications to get better and better. The goal of a UI designer should be to create a beautiful and engaging user interface and at the same time, it must also connect with the user’s emotions to let them observe your products/services.

Always consider your app or website as a journey for your users that must be beautiful, easy and engaging at the same time. A UI designer is the tour guide that takes the user on a wonderful journey through your app or website. To make any journey delightful, one should always remember to guide the users step-by-step with more engagement and attention.

Designing isn’t just about using tools for visual graphics. It’s also about explaining your idea to your users via graphic. You need to brainstorm, experiment, test, and understand your users and their journey throughout using your products/services. The benefits of having a well-designed product are that you’ll have a higher user retention rate.

Things to remember while creating a delightful UI.

  1. Big, Bold & Bright:

    We humans have nature to always get attracted towards the biggest, the boldest and the brightest first. Then our attention moves to smaller, less bold, and less bright things, isn’t it?
    As a designer, you can use this information to curate the experience of your user by displaying the most important part of your presentation in big, bold or bright format.
  2. Importance Of Alignment:

    Alignment is a fundamental aspect of UI Design. It improves readability and makes the design more pleasing to the eye. An important design principle is to minimize the number of alignment lines.
    There are two fundamental types of alignment: ‘Edge’ and ‘Center’ alignment. Depending on the use-case, you’ll choose one or the other. Usually, edge alignment is considered better. It’s quite easy to align elements in design software like Photoshop. Most design software will usually provide a ruler/guide to edge align all the elements.
  3. Become an attention architect:

    To become a great designer you need to grab the user’s attention with your design. To create a great design you need to pay attention to every little thing in your designs. The latter lets you achieve the former.
    UI Design is about tailoring the experience for your users by guiding their attention towards different important things.
    Best ways to grab user’s attention:
    • Make its size larger or smaller.
    • Italicize words. Capitalise or lowercase some words.
    • Bolder or brighter in color.
    • Choose the correct typeface with correct weight.
    • Be sure there is enough breathing space in between two lines.
  4. Experiment with different designs:

    The most important thing to consider while designing is Testing! Try out different colors, fonts, tones, angles, alignment, layout, etc. Experimenting with different designs to architect a user journey that is beautiful, easy and engaging.

User Experience Design

User Experience (UX) design is all about constructing hassle-free and enjoyable experiences for your users to land on their desired goals.
“User experience” refers to a person’s interactions with a product, application, or operating system. It defines what and where things should be present on the screen.
User experience design is a broad field and becoming more popular by the day. Not only companies but many others that develop products or provide services are catching on to the value of understanding their users and validating their hypotheses before they build.
To put it simply, ‘research’ is at the heart of all UX work. Without spending time researching the customer experience with a product there is no UX.

Ask yourself these 7 questions to know if the UX of your product is good enough to make a powerful impact on users behavior:

1. Usability

  • Brainstorm on what is the user using my app or website for?
  • What is the core functionality of my app or website?
  • What is it that I need to do in order to make my product useful?
  • How can I minimize the number of clicks or steps that it takes for the user to achieve their goals?
  • What’s the main thing my users want to achieve with my app or website?
  • How can I make my user’s experience smooth, quick, and enjoyable?

2. User Persona and Profile:

Identify what your user types are and what they want to achieve via your app. The best possible way to do this is by profiling your users. Understand the market with a few thinking exercises. Filter down your target user/audience.
Keep repeating the question to yourself that what is the core functionality of your website/app.

3. Asking for permissions:

If your website/app has push notification, needs location services, integration with social media, email, etc., make sure you take the permission of the users when they’re using your app/website. Make sure your app/website sends the permission notification only when the user is about to use that feature and not when they just launch the app/website.

4. Form Elements vs Form Functionality:

Always prefer the function over form as Designs are not always about the forms such as beautiful color scheme, the fonts, the layout, and such. It more about functionality.

5. Consistency:

Are you being consistent throughout your app? Inconsistency in design creates confusion for the users and they might opt for your competitors in that case, as they are unhappy with your presentation. Thinking of consistency in terms of appearance is good but better in terms of functionality.

6. Simplicity:

Can I make it more simple than before? Ask yourself this question to make your app/website use by older people efficiently. Believe me, a tightly packed user interface, lots of different colors, number of buttons to click is one such example of a bad User Experience (UX) Design.

7. Don’t make users think:

Am I making things difficult for my user? We as a human don’t like to be confused or engage with something that is much complex. When programming, make sure to use lightweight codes to make it work as efficiently as possible.
When designing, make sure to keep the interface as clean as possible to avoid any confusion within the user.

Below are some points to note for a great UX design:

  • Give hints and tips. Try to design an interface where users figure out the app/website within a few seconds. That’s where intuitive design principles come!
  • Make things as simple as possible. Stick to the standard rule as a pull to refresh, or pinch to zoom. Do not use these actions for some other goals.
  • Unnecessary pop-ups and alerts interrupt the flow, resulting in bad user experience. Do not make your customers feel stupid by giving a popups or alerts to the user to confirm a frequent action. Ask for confirmation only for harmful actions users might regret, like deleting something or making a purchase, etc.

Final Thoughts:
As we now understand that UI is an important part of UX with both consisting different of nature. Both UI & UX can co-exist and complement each other in your user research if you understand the difference.
If you still find it hard to make the most of it, please feel free to get in touch with our UI & UX Experts now!

« »

© 2021 Digital Marketing Blog – AMH Web Studio. Theme by AMH - Web Studio.

Ecommerce is one of the fastest-growing sectors almost dominated by…