Instagram is one of the best popular social media platforms every big or small business can consider for their online growth. From collecting insight into selling products, Instagram offers various tools to help businesses succeed over the photo-sharing platform.
If you are not using Instagram for your business, don’t worry, it’s never too late to start for good. With the right marketing strategies, a business can promote its products and services. It also helps to boost brand awareness and increase sales.
Here’s all you need to know to start with Instagram for your business.
Create Your Business Instagram Account
While signing-up for a new account, make sure you select the business account so that you get all the tools and features that will help you grow your online presence.
To transform your individual profile into a business account, you simply need to go to your profile and click those three bars on the upper right-hand corner. Then tap on ‘Settings‘ and select ‘Switch To Business Profile‘. You will also be recommended to link your Instagram profile to your Facebook business page, so you can simply share the post from your Instagram to your Facebook, simultaneously.
Once you are done with your Instagram profile creation, now you can add all your business details that are required on the profile such as business name, username, profile picture (logo), website link, short biography. Also, make sure you have added your business contact details so your followers can connect with you easily.
Here Are Some Instagram Terminologies
Bio: This refers to your business biography section. You can add your business nature along with a call to action.
Direct Messages (DMs): Users can directly and privately communicate with each other through direct messages. This is also the best way to speak to your customers who have questions or any complaints. This will not only make your customers feel good about your response but will also keep the conversation private. Direct Messages are also known as DMs.
Filters: To enhance your photo’s features and colors, you can simply apply preset filters.
Follow: In order to see the content and stories of users, you simply need to follow them. You will see their stories on top of the application.
Followers: Your followers are the people who will see your content in their timeline.
Hashtag (#): Just like Twitter, Instagram also offers users to add hashtags to categorize their content. If you click on a hashtag, you will be able to see more content on that particular topic.
Highlights: A highlight reel of your Instagram Stories appears on your profile above your photo gallery and stays until you remove it.
Home: Tap on the home button to land on your home screen. This is where you can see posts of other users in your timeline and stories by them on top.
IG: IG is an abbreviation for Instagram.
IGTV: IGTV (Instagram TV) lets brands create their own long-form video series on Instagram. This helps in building brand engagement and collaboration.
Instagram Handle: Your Instagram username is your Instagram handle. To mention or tag a user on Instagram, you need to use their handle/username, following the @ symbol. For instance, @amhthewebstudio
Instagram Stories: Stories are one of the most popular features on Instagram. You can add pictures and videos on your stories but it will disappear after 24 hours.
Tag: There are few ways to tag users on Instagram, including in a photo’s caption, in Instagram Stories, and in photos. Use the @ symbol to tag someone in a caption or an Instagram story. You can also tag someone in your photos before posting it.
Between posts, ads, and stories, there is no shortage of potential marketing tools on Instagram. Now that you know about the business profile creation and its terminologies, let’s focus on how you can use Instagram to boost your online business.
How To Boost Your Business Online Presence On Instagram
1. Add Professional-Looking Photos:
It’s important to share visually pleasing content/images on IG. Along with taking photos and editing them, you can also add a filter, tag other users, write a caption, and add a location.
2. Use Instagram Stories:
Instagram offers many tools that make it easy to create engaging and creative stories. You may post recorded videos, still photos, live videos, boomerangs, basic text, music, and focused photos to attract your audience. Another way to draw attention to your brand is with Stories Highlights, which stay on your profile until you remove them.
3. Stream Live Videos:
In addition to Instagram Stories, users can take and stream live videos. You can show products or answer live questions through the comments. This helps is building great engagement.
4. Interact With Other IG Users:
It’s important to engage and interact with your followers on Instagram or on any other social media platform. Here’s how you can do it.
5. Use HashTags:
Hashtags are a great way to help users find content on Instagram. It can only include letters and numbers. For eg: #AmhWebstudio #Top10Company #FacebookAndInstagram
But you can not use #Facebook&Instagram
Look at other established brands or even personal users and bloggers in your industry for examples of what hashtags to use. Please note, maximum of 30 hashtags can be added.
6. Advertise On Instagram:
Like on other social channels, businesses have the option to advertise on Instagram. There are three formats for advertising, they are.
7. Sell Products On Instagram:
Businesses can take advantage of Shoppable Posts to sell products through Instagram. You can create your catalog through Facebook, Shopify, or BigCommerce.
Other Instagram Tips and Tricks
a. Links don’t work in Instagram captions or photo comments:
So, you need to add the default link in the bio itself and also not to forget informing the users about it in the bio.
b. Make sure your posts relate to your brand, business, and products:
Posting anything apart may confuse your audience about your business nature.
c. Run giveaways and promotions for your audience:
This can help your audience and followers to promote your brand. Post an image advertising your giveaway, sale or contest, and ask users to repost that image with a specific, custom hashtag to enter. You can then search that hashtag to see who has reposted it and pick a winner.
d. Respond to other users’ comments:
Interacting with customers and followers shows that you are paying attention and care about what they say. So, whenever you get comments on IG post, make sure you reply as soon as possible.
e. Embed Instagram posts on your website:
From the desktop version of Instagram, you can get an embed code to add specific images and videos to your business website. This shows visitors that you’re active on Instagram and can help you gain more followers.
f. Use Instagram influencers to promote your business:
Influencers are users who have large followings on Instagram. You can pay them to market your products to their followers in a natural way.
g. Share posts directly to your story:
If a user posts a photo of your product, you can share the post directly to your story to highlight the product and your client.
h. Use polls and other features in your stories:
You can use the interactive questions sticker in Instagram Stories. This feature lets followers submit questions for you to answer. This is a fun and simple way to interact with your followers.
i. Use IGTV:
IGTV is available in a stand-alone app and within the Instagram app, and each video can be up to an hour-long. If you get creative, you can use IGTV to market your business in several ways. one secret Instagram does support clickable links in IGTV Description.
Our Final Thought :
Our experts say that Instagram is the app you need to set your business high in the sky. With loads of features and easy accessibility, it can do wonders for your business.
If you have any further queries on need some more tips and tricks, please feel free to get in touch with our social Media experts at AMH Web Studio now.