guide to choose social media platform

Let’s swim into the Ocean in search of a pearl. Well, not practically though, but if you’re looking to choose the best Social Media platform for your business, your efforts will not be considered any less than that. Yes, choosing the best social media channels for your business is like searching for a pearl in the Ocean. It’s not impossible, but hard enough to get the best out of all.

With a huge number of social media networks to choose from, one is often confused about what suits their business better. Their choices depend on the responsibilities that each channel demands.

If you are wondering whether your business or brand should be on Twitter or not, or if it’s worth opening a Pinterest account, well, take a step back with a deep breath and just relax. You simply need to tick the boxes that your business demands by evaluating your social media strategy altogether.

You don’t have to be on top of every social media platforms. Plumping what works best for your customers, your resources and your company will eventually help you foster relationships with great authenticity, trust, and reliability when it comes to transacting with your goods/services.

Following are those boxes that your business demands to be ticked in search of best social media platforms.

1. Figure out Your Target Customers:

The first step is to realize who makes up your audience and which social media networks they and their friends hang on.
If your preferred audience spends most of their time on Instagram/Facebook, leading on LinkedIn won’t help you much in reaching out to them.
Take your existing clients personas to start with, and try to look out on which platform they spend most of their time and go through their profile to understand what other platforms they use actively. The more details, the better business

Questions To Ask Yourself :

  • Which platforms do they use frequently?
  • What’s their age (kids, mature, old), male or female?
  • What type of content do they prefer interacting and sharing?
  • Who do they follow (brand, personalities, organizations, etc.)?
  • What other languages they commonly prefer or use?

The above questions are the basic points to know your customers well to interact with them by their preferred choices. Reaching out to your existing client’s profile is your start to the game of connections.

2. Consider Your Brand/Business Values:

The next thing is to consider your brand and your industry. Not all social media platforms align well with each brand/industry or the kind of content your audience thrive to interact with that guides them to convert.
If you’re a B2B company then branding your products/services on Instagram or Pinterest may not work for you. The better options for you must be LinkedIn, Twitter, Facebook, to name a few.
However, Instagram or Pinterest will help you the best in case of B2C due to their ability to tag products, clients, product pricing, website links, etc.

Questions To Ask Yourself :

  • Am I a B2B or B2C?
  • Do my products/services need to be showcased on visually-driven channels.
  • Does my brand create enough visual contents on a consistent basis?
  • Which are the new, trending or even less-known social media platforms where I can target my audience?

Considering your brand values will help you understand for whom, and what type of interactions you need to create to grow your business.

3. Analyze Your Existing Traffic Sources:

Analyze your existing traffic and its sources. Create a traffic report from all your existing platforms and understand which ones are worth leading ahead.
You can make use of your Google Analytics and Network Referrals Search report that provides you enough data of which channels drive more traffic to your website.
Also, you can audit the time to publish your post. What time is it when most of your audience get online to spend some time. Wait for that moment and hit your post right in front of them. That’s the way to go.

Questions To Ask Yourself :

  • Which is the highest traffic generating social media channel for your website?
  • What is the pattern of your website’s traffic? From which platform does your audience stay longer on your website?
  • Which channels are the reason to get conversions out of traffic?

If you already have been trying these on your existing platform, try publishing your contents on a frequent basis.

4. Competitor Analysis :

You can not only learn from your mistakes and success but others too; especially your competitors. Look out for your competitors, determine which channels they are using to promote their business, what are the strategies they are following.
If you believe some channels aren’t performing well for your competitors, it’s good to move ahead from that platform and avoid investing in it further.
You can also learn from their success and past records. It’s hard to understand but believe us Following is not Copying.

Questions To Ask Yourself :

  • What platforms your competitors are using?
  • Which channels provide the most engagement?
  • What type of content on that platform helps driving more engagement for them?
  • How often your competitors are posting an ad.
  • Who are their followers? Just like the way you had in your mind?

This will help you understand what kind of audience you need (helps in Step 1). Do what your competitors are doing for good, and avoid what they’re doing bad.

5. Types Of Content For Your Audience :

The best way you can keep your audience stay connected to you is by providing them with great content to resonate with. Your content must be dead-professional and easy to understand all that’s there. It takes more resources to be right on top of it.
After examining your competitor’s platform you can also have an idea of what type of content will suit your kind of audience.
The more professional and interactive they are, the more your audience will react to it and share it with others. Again, take a survey with your existing client and ask them what type of content they love to interact with.

Questions To Ask Yourself :

  • What is my budget to create better content for preferred platforms?
  • Do I have the time to frequently update something to interact with my audience?
  • Do I have the time to respond to my audience’s questions?
  • Do I need any social media tool to save me and my team’s workload?
  • Do I have the right expertise to create interactive content for the platforms?

The best concepts are the simplest to understand. Make your audience understand the idea behind your content and they will make others react to it too.

6. Determine Your Social Media Goals :

What do you want to achieve has to be the next question on the list. You need to determine what results you expect from your social media strategy.
This step will not only make you realize which platform do you need, but also, what type of content you want to develop for your audience. You can also determine the KPIs (Key Performance Indicator) to start tracking from day one.

Some of your goals may include :

  • Brand awareness (online & offline).
  • Website traffic.
  • Conversion, revenue or leads.
  • Customer Service.
  • Community building.

7. Pick Your Platform :

Finally, it’s time to assemble all your answers and tick the boxes one by one that helps you achieve your goals. Not all social media channels will provide you with the same results, but as per the audience there, good results are always possible to have.

After you have selected your social media channels, it’s time to plan, create and publish your content accordingly.
To know more about how all social media platforms works and what are their pro’s and con’s, feel free to get in touch with our social media experts right now.