Growing without the right target audience is like running for nothing.
Do not get confused between target-market and target-audience. A target market is a specific group of consumers at whom you will target your products/services. A target audience defines that group using audience demographics, interests, and buying history.
Also, once you discover your target audience, you will eventually find your target market. However, if you do want to learn more about Target Market – leave a comment below.
Why There Is A Need To Find Right Target Audience?
Discovering the right target audience is the most crucial step for a business to become successful. It helps understand where to spend money on ads, how to appeal to the customers, and even what product to build next.
If your company is working hard on a product or service and then finishing with all the preparation, you will have to introduce people to the work you have spent so much time on.
You will need to show them why your product or service is unique and why they should choose you over your competitors.
You must have to choose who the primary consumer for your product or services are, and failing to do is like selling hair conditioners in the world of balds.
Here are the top pointers for all :
- Speak directly to a defined audience
- Attract and convert high-quality leads
- Differentiate your brand from competitors
- Build deeper customer loyalty
- Improve products and services
- Stay focused
Types of Target Audience
When we focus on target audiences, we are defining for whom you are creating a campaign.
You can divide your audience into groups and define them further by categories such as;
These types of audiences are group by their likes and hobbies. For example, consumers who love biking as a hobby are most likely to show interest in new road bikes. Understand this data will help businesses to explore the audience’s behavior, values, attitudes, psychology, and much more.
- Purchase Intention
In this group, comes the audiences who recently looked for a specific product like mobile, laptop, tv, clothing, etc. Because everyone likes to understand and know more about the products before buying them, this data can help you get customers that are ready to buy. These types of audiences are also known as the ready-to-buy audience.
This category includes attributes of audiences like their age, gender, education, geographic location, income. Using this data, one can easily select the tone of the brand’s voice, which is helpful while creating content for the audience.
It’s worth the effort to understand the cultural values that are relevant to your brand. These groups exist spontaneously to share experiences such as values, beliefs, etc. It can be the domestic, national, or even international culture for a broader audience.
Lifestyle in simple terms is how audiences live their life, which includes purchasing or spending behavior, user status, brand interactions, healthy eating, staying active, and participating in sports and other hobbies.
Ways To Discover The Right Target Audience
If you want to grow awareness, stop spending money on data for a moment, and focus on Google Analytics. It provides several ways to discover your target audience like;
Audience Report – It helps you quickly understand who your customers are and where they are located, along with a plethora of other stats. With this, you can also identify Potential/Actual Target Locations, Interests of Target Audiences/Demographics, Breakdown of Target Audience(s).
Acquisition section – Under the Acquisitions tab, click All Traffic then Source/Medium, where you will find how your customers and web traffic are coming to your site. With this, you can identify What websites your target audience is from, Platforms to advertise on, Where to find potential customers.
2. Social Media Analytics
Social media analytic can tell you who is looking at your profile. What’s more, they can tell you what’s working and what’s not working, content-wise.
Every social media channel is different and has an un-like audience base. So, every social media platform is essential while targeting the audience.
Twitter tends to have a younger audience, while Facebook tends to have an older one. Twitter is based on short-form content, while on Facebook, you can post long-form content and videos.
Instagram is a visually-based social media platform, so graphically stunning content would thrive on the channel. Knowing these things, you can begin to plan your strategy accordingly.
3. Facebook Insights
If you have a Facebook page, then this tool is a gold nugget for you. Facebook insights are all about data, and it’s for free. These insights work similarly to Google Analytics – you’ll receive critical information needed to create a target audience.
By accessing the People tab on your Insights Dashboard, you can see who your audiences are and from where do they come. With this, you can set a location demo-graphical audience that will boost your engagement.
Monitor which of the landing pages of your websites are getting more traffic. It will help you understand what your audiences are looking over the web so you can attract more like them.
Use your best blog post on which you have received a quality amount of traffic and share it on the social media platforms to attract more.
5. Create A Persona
Now it’s time to create a persona with a handful of information. Personas are fictional creatures that help you understand whom to do, why to do, what to do. With personas, you are never worried about the reactions of a real-world audience. You can then efficiently test the content, product, services with those personas and gain meaningful insights about the same. This process helps to understand the personality, behavior, and general requirements of the audience.
6. Engagement With Audience
If you are not interacting with your audiences, remember, your competitors are (with your audience). Ask your followers what they want to see, what they expect from you, make a quiz, engage in whatever way you can to understand and solve their problems. It will help you stay in their mind, and eventually, you can gain more followers.
7. Competitor’s Analysis
One of the main aspects of any business is the competitor’s analysis. It helps you understand what type of audiences they usually engage also, see what makes them so favored and where they are lagging. Competitors are not always bad. They teach you how to win over them. Just make sure you note down the positive and negative aspects both and try to solve it for your audience.
Before researching how you can target the audience, make sure you know whom to target. It will help you prepare your strategies, content, posts, etc. If you need help to understand what’s the right target audience for your business and how to find it, then please feel free to gen in touch with our marketing experts at AMH Web Studio now.