Google My Business account is a free online business listing on Google platform to increase your chances of appearing as a search result when a potential customer searches for a specific business, product, or service “near me.”
It allows every business to promote their products or services on Google Search and Maps. The best part is that it can be created with a few simple steps.
Once your Google My Business page is done with the setup, you can simply optimize it to make sure that you are using all the available features and benefits to connect with your customers, increase awareness of your business, and polish your reputation.
So, let’s learn how to optimize your Google My Business listing for better visibility and awareness.
1. Set up your Google Business Listing (if you haven’t yet)
The very first step is to set up or claim (if already created) you’re Google My Business Listing.
– Visit Google’s My Business page and click on ‘Start Now’ on the upper left corner
– Fill in every relevant field that Google is asking for. Make sure you have mentioned all the required pieces of information in the listing. Your profile must be as complete as possible.
However, if you don’t have any storefront or physical location, add ‘No’ where Google asks to add a location for your business that customers can visit. You can list your business as a “service area business” to indicate which cities or postal codes you cover.
2. Choose a relevant, specific category
Choosing the most relevant category helps Google to identify which searches your local listing belongs in.
Google helps us with the number of categories to identify which is best suitable for the business. If you can’t find yours, you can create your own. You can also settle on a more general one that still describes it accurately.
3. Load quality, high-resolution images
Photos help your listing to stand out and give your potential customers a glimpse of what to expect from your company. Making sure that the photos and videos are of high standards will eventually help your business look good and show off your products/services.
Tip: You can create a 360-view virtual tour of your business for customers. It generates twice as much interest as those without.
4. Make sure your information matches everywhere else
One important thing Google’s algorithm looks at to verify the legitimacy of a listing is a consistency in how it is listed across different websites.
Choose a standard way to write out your address, a consistent phone number to use, and make sure all your listings match both each other and the information you provide on your website. And also work on getting your website listed in as many relevant directories as possible.
5. Use a local number
There is no doubt to keep your phone number consistent between different listings. However, it’s also important to use a phone number with local area code.
Make sure the phone number you use for your Google My Business listing is also displayed somewhere on your website. May it be your home page or landing pages that are linked to your Google listing.
6. Avoid penalty-inducing offenses
Avoiding penalties are as important as getting a higher rank. All the efforts you made while doing all the activities to rank your website higher, may go in vain if you have been penalized by Google.
Google penalties are stressful, confusing, and bad for business, so it’s best to avoid doing anything that puts you at risk of it.
Read through Google’s guidelines for Google My Business listings so you have a full understanding of what not to do.
7. Encourage reviews
Asking your happy clients to take a few minutes and give you a review on Google seems to be a great idea. You may have noticed that the local businesses listed on Google have star rating next to it.
Google believes in providing the most useful information to its users, and users want to find the nearby business that seems the best. In both cases, it benefits your business to have a high star rating.
8. Make sure your website and content is optimized for search
Do not only focus on optimizing the GMB listing but also your website and it’s content. Google admires those who keep their website and it’s information optimized and updated. Thus, is more likely to be pushed higher on rankings.
Final Thought :
If you have a local business, you can improve your Google search ranking and attract customers by setting up a Google My Business (GMB) page.
Through Google My Business, you can publish your working hours, daily or special updates, add photos and videos to help a consumer in a micro-moment quickly know, like, and trust your brand. Well, its worth to mention that setting up and optimizing the GMB page will always be your helping hand, no matter how tough the competition is.
If you need any help doing this, please feel free to let us know at AMH Web Studio!