If you ever want to be competitive in todayâ€™s online market, a mobile-friendly website is not just an option, but priority instead. Making up a mobile-friendly website takes time, money, and efforts. With Mobilegeddon, many companies focused on redesigning their website to a mobile-friendly one. If you still wonder why is it so important for your online business, you have landed to the right path.
Today, we are sharing a few points that need to be noted on why its an important factor to your online business and a worthwhile investment in 2021.
How important a mobile-friendly website is, and why?
With the ever-increasing number of mobile users, itâ€™s foremost important for businesses to create a mobile-friendly website. A quality user experience engages more visitors visiting your website on their smartphones.
It’s an expectation from your visitors to land on a mobile-friendly website from their smartphones. With 52.20% of all website traffic coming from mobile phones in 2018, it is clear that a mobile-friendly website is a must to have for your audience. Don’t let your audience to wait long n your website to get it loaded, or if the content is not properly structured, or changing the structure of the layouts while zooming in/out.
The moment they’re feeling annoyed on your website, your competitors will never miss the opportunity to get them onto their website.
Use of Mobile Internet :
Desktop traffic has been decreasing for more than a decade now and mobile internet use continues to grow, especially from the past 5 years. At the end of October 2016, mobile traffic officially outdid desktop traffic on the internet.
This means more website traffic has been directed by mobile internet as compared to desktop internet. Following this Google has also put forward that ‘61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitorâ€™s site instead.’
The importance of providing a good mobile-friendly website has always been suggested by Google.
Audience’s Browsing Behaviour :
In spite of the comprehensive trend towards mobile, there are still some industries whose website traffic is still derived by the desktop internet. However, they prefer this because they research on their audience behavior and personas towards their business.
Analyzing your buyer’s persona is the best way to get an idea of how your audience browses the web. Local service providers like a Locksmith is more preferred to search on a mobile, instead of desktop. The reasons are obvious, it’s much more convenient and the quick need for the business.
Mobile Friendliness & SEO :
Mobile usability is ranked as the third most important of all the factors looked at by Google when deciding how to rank your website on search engines. Just to make you realize, Google states that they crawl the mobile version of websites before the desktop version. If they (Google) find that your website is unfriendly to mobile users or loads very slowly, you’re going to be dropped in ranking.
Not to forget, Mobile-Friendliness should now a huge part of your SEO strategy.
Mobile-Friendly Responsive Design :
Chances are your developers used responsive design, only if you have created or redesigned your website in the past couple of years. Responsive designing is adapting the design/page as per the varied size of screens (mobile, tablet, desktop). Not all website can be mobile friendly to all extent.
A huge website like Amazon has to opt for a mobile app, as conveying an optimal user experience by using a responsive version of their website was not good enough to showcase their products on mobile. The best tip is to review your web analytics to understand how your users are driving on your website.
Mobile-Friendly Content :
A well created responsive website will ensure that your layouts, navigation, and images are aligned attractively towards mobile version. However, due to the limited space available, the text becomes a more important factor. To make sure that your content is mobile-friendly, try to keep it concise, purposeful, and readable with headers and call to actions to help your reader quickly navigate your site’s information.
Content is still the king for Google, make sure it’s impactful.
Next Step is to Make Your Website Mobile-Friendly :
Ain’t sure if your website is mobile-friendly? Use Google’s Mobile-Friendly Test link.
If you’d like help analyzing your target market and website analytics to determine if a mobile redesign is right for you, or if you already know you need a Mobile-Friendly Website and are looking for the right partner, feel free to contact us right now!