Best Guide to the Optimum On-Page SEO Checklist

on-page SEO checklist 2020

On-page SEO is one of the strongest pillars of a sound strategy to get your website ranked organically on the Google SERP. Follow the below On-Page SEO Checklist to get the desired results.

From time to time, the SEO On-Page strategies have been changed and updated, due to this, some elements that fall under on-page SEO may no longer be as vital as they once were.
Unfortunately, there is no accurate way to analyze that the content or URLs of your website are optimized properly.

So today, we are going to focus on some essential elements to check if your On-Page SEO is heading towards the righteous path of success.

But before, let’s just understand What is On-Page SEO and Why is it important to your marketing strategy?

What is On-Page SEO?

On-Page SEO, also known as On-Page Optimization, is the process of optimizing each webpage of your website to increase search visibility and gain organic and relevant traffic.

Doing this allows a search engine and its users to quickly decide if the content on the website is relevant, valuable, and worthy of a high ranking for a specific search term.

Importance Of On-Page SEO

On-page SEO is important as a website itself. As it helps a search engine to fulfill its primary role; To connect people with search queries, to the most relevant content.

This lets crawlers to crawl your the whole website efficiently and look out for the elements that indicate your content is a good fit for the search query.

Ultimate On-Page SEO Checklist :


As our dependency on the internet has grown, the risk to users’ privacy and safety has grown along with it.
HTTPS provides a fast and secure connection that offers the level of privacy and reliability that users should expect from government web services.
Thus, Google may decide to strengthen the signal or give more ranking benefit to HTTPS sites because they want to keep online users secure.

2. Google Analytics

Every marketing campaign on the Internet needs to be tracked, to make it successful.
Google Analytics will open up a world of information you probably never knew about visitors on your site.
This helps you create a strong and absolute SEO strategy that allows your website to rank higher on SERP.

3. Mobile-friendliness

Make sure your website is efficiently compatible with all mobile devices.
Your potential audience is all using a mobile phone, and to let them see relevant information at ease, Google pushes the websites that are relevantly informative and mobile-friendly.
Mobile Website Optimization has to be a big part of your SEO strategy. At least, that’s what Google says!

Check now: Google Mobile-Friendly Test

4. Keywords Research

Keywords are the terms typed or spoken into a search engine. When effectively-researched and optimized, keywords act as a conduit for your target audience to find the most appropriate content on your website.

Choosing effective keywords can help you reach faster to your goals.
Here are some best suggestion for keyword research;
Google Keyword Planner
AdWord & SEO Keyword Permutation Generator

5. Long-Tail Keywords

Keywords or phrases that are considered to be longer, in most cases, more than 3 words is known as a long-tail keyword.
Google revealed that keywords with the 3-4 words are mostly searched compare to a one-word keyword.
Using variations of long-tail keywords on the website will adversely help you in exploiting the untapped potential.

6. Primary Keywords

A primary keyword, as the name suggests, is used before any other keywords on a web page or in an article. Therefore, the primary keyword is the most important keyword on a web page.
The primary keyword is essential for purposes of SEO as it is used to describe the web page as well as help people locate the site.
Make sure you use relevant primary keywords on the website as per your different services or products.

7. Content Plan

Based on your keyword research, you need to create a content plan.
Prioritize your keywords and choose the longer ones to move ahead as those are the keywords that specify the need of the users.
Using this plan for your content will bring its own benefits and also make your campaigns much easier to manage and visualize too.

8. Keyword In URLs

It is a good idea to use keywords in links or URLs, as it would help improve your site’s rankings in SERPs.
Google recommends that the URL structure of a website should be as simple as possible. Hence, a detailed and relevant page-specific keyword in URLs will attract more traffic, hence increasing the number of visitors to your site.

9. Short & Descriptive URLs

The whole point of SEO is to optimize every single page element to get the maximum SEO juice out of it and get ranked as highly as possible. So yes, the URL structure does affect SEO.
Keep the length of your URLs short and relevant to your webpage information.
The average length of URLs ranked in the top 10 results is 37-40 characters. If you find most of your URLs are exceeding 80 characters or more, you should seriously consider rewriting them.

10. Title Tags

Title tags in SEO are like the title of your book for the demographics of your two most important types of readers; people and robots. If you’ve done SEO, you know exactly what I’m talking about.
Consider the keywords you’re targeting and what makes your business unique, and let those characteristics lead the way in your title tag.
Adapt long-tail keywords for your title tag for a more robust approach to SEO optimization.

11. Title Modifiers

We believe using title modifiers is one of the best ways to drive more long-tail traffic (without much effort).
Modifiers are words like “best”, “offers”, “buy”, “cheap” and “reviews”. Users tend to include modifiers when searching and subsequently when scanning the web pages on a SERP.
Adding modifiers to the webpage titles can make wonders for you.

12. Optimize Title

According to Moz, title tags are the second most important SEO factor for website ranking, right behind the content.
You can optimize title tags to boost your rankings and site traffic, too. If your page is ranking but not getting clicks, your title tag might be to blame.
Focusing on the user first is one of the most important steps to creating the best page title for your web page.

13. Meta Descriptions

A meta description is a brief summary of up to 160 characters, that is displayed below the title and URL in search engine results.
It plays a vital role in getting more CTR for the website with organic traffic.
More interesting, eye-catching, relevant text in meta descriptions, there are more chances to get your webpage visited by the User.

14. Optimize H1

H1 tag is generally the biggest, most important tag on a page.
The benefits of properly optimizing H1 with your main/primary keyword will help communicate what the page is all about. This is good for both bots and users to understand the business help you reach more relevant users.

To know more importance of the H1 heading tag, please click HERE!

15. Avoid Keyword Stuffing

When trying to optimize your website for search engines, don’t let keywords stuffing kill your strategy.
While there is no exact number for proper keyword density, it is a best practice to stick to a 2% keyword density.
Here’s how to check if your content has stuffed keywords.
Keyword Density = (Number of words in copy) / (Number of times keyword appears in copy)

16. Link relevant Internal Resources

Strategic internal linking is an SEO power technique to experience SEO uptick.
Google uses internal links to help discover new content. Thus, if we assume that the page isn’t in your sitemap, and doesn’t have any backlinks, then Google won’t know it exists. That’s because their web crawler can’t find it.
Please note: In order to make your external links work for you, you will have to specify internal links on your website.

17. Add External Link

Anytime you link to a site outside of your own web domain, this is an external link.
These links may seem counter-intuitive — after all, you don’t want customers clicking on links that direct them away from your site.
However, linking to trustworthy material (from authority sites) helps you also appear to be an authority and can help Google figure out what your content is about for SEO purposes.

18. Optimize External Link

Use descriptive keywords in the anchor text that reflect the same topic or keywords the target page is trying to target.
It’s not necessary to use the same keyword text every time. In fact, doing so can trigger spam detectors.
Instead, strive for a variety of anchor text that enhances context and usability for your users, and for search engines as well.

19. Keywords in the body of the page

Adding keywords in the body of the webpage helps search engines understand what your website can offer someone searching, and ultimately bring you more qualified traffic.
After you have conducted your keyword research you will need to choose one keyword for each of your website pages or blogs.
Keywords should be specific to the page topic and relate to your overall website subject.

20. Original & High-Quality Content

Google admires unique and original content on the websites.
Thus, with original content, the use of social media, proper keyword usage, and other marketing techniques you will learn along your way, your business will become more and more visible to potential customers across the internet.
This will also help you prevent the penalties that Google imposes in case of duplicacy.

21. Add Synonyms Of The Keywords

As you reevaluate your keywords, consider which phrases targeted users might use to find your products or services.
By identifying these semantic keywords, you will more effectively show search engines like Google that your content is relevant to the intent behind the searches made by your target audience.
You’ll also help those search engines more accurately categorize and index the pages of your website so they are more appropriately ranked regularly.

22. Use Engaging Multimedia Content

Yes, a picture is indeed worth a thousand words. The same is true on the web as well.
Increasingly pictures and videos are playing important direct and indirect roles in getting people to find your website.
Utilize images and video to help convey your message and use engaging multimedia content to maximize visitor engagement.

23. Optimize Images

If your website takes more than 3 seconds to load, users are more likely to abandon it, which will drastically increase your bounce rate, and eventually affect your conversions.
According to HTTP Archive, on an average, around 64% of a website’s weight is comprised of images.
If we can reduce the size of these images without reducing the image quality, then it will have a direct and positive impact on page load speeds and user-experience of visitors on your websites.
Along with this, we also recommend you to use relevant ALT text and image title tags to let the web crawl your images and videos as well.

24. Align content types with SERP intent

If you want to rank on Google in 2021, you need to be the most relevant result for the query. First and foremost, that means creating content that aligns with search intent.
Search intent is the “Why” behind a search query. Why people are searching for this term? Do they want to learn about it? Do they want to purchase it? Or, are they only looking for a particular website?
If you want to rank for a long-term basis, make it your mission to give searchers what they want. Google will almost certainly reward you for doing so.

25. Use Snippets

Snippet plays an important role in SEO implementation as it represents your website in SERP(search engine result page) and it also helps Google to rank your website at the top page of the result page.
It also increases your click-through rate which automatically shows to google that your website has more relevant data than your competitors.
You can use snippets as an important part of the Voice search optimization for your website as well.

26. Proofread The Content

Going through the proofreading stage before publishing content for marketing purposes is no longer a recommendation; it’s a necessity.
Proofreading is the process of correcting all mistakes in terms of punctuation, spelling, grammar, word choice, and plagiarism.
The task of proofreading is inevitable if you want to leave a good impression for your target audience.

27. Website Speed

Google announced that the website speed has begun having an impact on search ranking.
So now, the speed at which someone could view the content from a search result would be a big factor for website ranking.
If you care about your search engine rankings, and the experience of your users, you should be improving both the front-end and back-end performance of your website.

28. Dwell Time

Google uses 200+ ranking factors and dwells time is one of those. Dwell time is the amount of time that passes between the moment you click a search result and subsequently return back to the SERPs.
So, craft great content that aligns with what your target audience wants, and make sure your website is a pleasure to visit.
Do these two things consistently and you won’t have to worry about dwell time.

29. Broken Links

A broken link is a link on a website that no longer leads to the content.
The big issue with this is that broken links hinder the user experience for anyone browsing your website. In fact, too many broken links can even hinder the linking site’s SEO.
Fixing broken links will also provide the extra benefit of crafting an internal link building strategy that goes beyond just fixing problems.
Restoring an external link, especially from a major site, is money in the bank.

30. Social Buttons

The addition of social share buttons on the website essentially allows the visitors to do a lot of the website SEO work for you. Yes, the promotion of your website.
Social signals are becoming increasingly influential factors in rankings.
By neglecting to include social share buttons on your site, your website SEO will not receive an extra push which might make all the difference.

31. Optimize for E-A-T

E-A-T stands for Expertise-Authority-Trustworthiness.
Following the E-A-T guidelines means creating in-depth content that helps users find what they need.
Google doesn’t only care about delivering the most relevant information – it wants to ensure it delivers the most correct one.
It’s important to understand that E-A-T is about more than where you land on the SERPs. It’s about making sure you give your audience content that is helpful, high-quality, and accurate.

Hope you now have enough elements for On-Page Optimization to rank well on SERPs.
If you find this piece of information worth sharing with your friends and colleagues, yo have a go from our end. Or if you want to add some more points on On-Page SEO, please feel free to comment down or contact us at AMH Web Studio.

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