Welcome, Superhuman! You have landed on the right page for all your ‘SEO for B2B’ concerns.
We all know how important SEO is to rank our B2B or B2C website. SEO for a website to rank is like blood for the veins to run. It is called a necessity! And, you will need it in quality as well as quantity.
All-in-all, SEO gives oxygen to the organic search and life to the websites.
You may have a serious question in mind about is the SEO same or different for B2B and B2C websites. Well, let us understand below.
The Difference between B2B SEO and B2C SEO
When it comes to Google’s ranking factors, SEO in B2B is the same as B2C. In other words: there is no such ‘B2B algorithm’, or any special steps that B2B websites need to perform to rank in Google. The same SEO best practices apply to both B2C and B2B websites.
The only significant difference between B2B SEO and B2C SEO is the core goals and objectives.
B2B SEO campaigns are more focused on a group of people, mainly the stakeholders and decision-makers. It aims to increase brand exposure and generate quality leads that will eventually turn into sales through actions like demo requests, whitepaper downloads, newsletter sign-ups, etc.
Whereas, B2C SEO campaigns are more appropriate to target various types of individual visitors to make immediate purchases on the website.
However, if you see closely, the process for both remains the same, it is the practice that differs. Confused? Let us get it resolved!
In B2C, the target market is a broad demographic group with either the same interest, age, gender, location, hobby, etc. Whereas, in B2B the target market is those businesses that satisfy the individual needs of any demographic group.
The target audience is less and specific, so are the keywords and searches for it.
If you can hold the right nerves of B2B SEO, nothing can stop you from ranking higher on Google or any other search engine. And, the right process and practices are as follows.
15-Step Strategy Guide For Your B2B SEO Success
Follow these easy and important strategies to make sure Google continues to deliver quality traffic to your B2B website.
Have A Secured & Mobile Friendly Website
First things first, it is beyond having just a website. In this digital age, you need a fast, secured, and a mobile-friendly website to see great results.
If you already have a website, and it fails to open quickly, do not have an SSL (Secure Sockets Layer) certificate (that allows a secure connection from a web server to a browser), you and your audiences face usability issues like lagging, aligned otherwise on different browsers, no high-quality images, and videos, then it is the right time for you to redevelop your website considering these factors.
These are the basic requirements that Search Engines and the Users expect from any website.
Needless-to-mention, it is also one of the major factors of organic search ranking for the websites.
If you do not have a website or want to redesign yours, click HERE for the best web solutions!
Define Target Audience
One of the core parts of any business is to identify and define its target audience. A target audience is a group of consumers who care about your product or service and, under the right conditions, are most likely to spend money with your company. The better you know your audience, the better you thrill in the market.
One must need to understand that the target audience in B2C is mainly individuals with the same demographic. However, in B2B, they are mostly the stakeholders and decision-makers. Also, the unit differentiates from both the industry. In B2B, where you sell more units to fewer people, it is the exact opposite for B2C.
Once you get to know who your preferred customers are, then the goal gets much clear.
If you already know your audience, then let us jump on to the next and very essential point. However, if you wish to know more about how to find the target audience for your business, then click the highlighted part after you have learned from this piece of information.
On-site Technical SEO
On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website. It helps search engines and users to quickly and clearly understand what a page is about and whether it addresses the search query.
Your on-site technical SEO includes:
- Page URL structure
- Page metadata
- XML and HTML sitemap
- Canonical tag
- 404 redirect
- Thank you page
- Keyword usage
- Page speed
All the above characteristics help websites to be more stable and well structured as per Google ranking needs.
Once you know who are your target audiences, start researching the keywords you will be using to boost your organic ranking. Keywords are anything that a user types or does a voice search for any query on Google. It can be anything from a couple of words to a sentence. So, you first need to understand what are the terms your customers are using to find your business. The process is simple; you only need to add your product and services name along with the location you want to target.
Below are some free tools you can check out and understand the keywords for your business.
Optimize Your Product and Services Pages
Now it is time to use the finalized keywords and start optimizing the products/services page of your website. Mention all the fine details about your products/services specialization, USPs, process, benefits, quality, etc. The more details, and information about the products/services you add to your website, the more users will more understand it.
Do not stuff keywords randomly. Instead, try to be more natural using the keywords and focus more on what users want than on what you are selling.
Research On Topics and Develop Personalized Content
Users or say customers are more loyal to the ones whom they believe are making big efforts. By offering your audience with personalized content you are not only educating them but also developing better relationships.
So, start researching more on topics related to your business. You can go beyond your interest and share something interesting that users would love to read related to your product/services.
- Search online for “relevant” content pieces about your products/services that are ranking on the first page of the search engine.
- Check how the content pieces are answering queries, and if they are offering the right user experience.
- Identify the pain points of your audience.
- Analyze and collect data to understand the needs/requirements of your audience and how you could best serve them.
- Use all the data to create something that gives value to your audience.
Pay Attention to Voice Search
With the help of the personas and customer surveys, you can make big use of voice search for B2B. With a growing number of millennial executives becoming key decision-makers in the B2B sector, voice searches are gaining its popularity just like it has been doing for B2C. Since business owners and professionals alike are almost always busy and like to multi-task, they use voice search more often than not.
Unlike the common and generic keywords, voice search keywords are more natural and have long-tail. Try to use simple sentences that you someone will use to ask about it. Use questionable phrases like where, how, what, why, etc. Also, try to use locations to help the website rank for local GEOs.
Take Advantage of Schema Markup
Google, as ever, is well focused on providing more relevant and useful pieces of content to the users. If your webpage does not have something to offer the search users with what they are looking for, then Google will never rank your website.
That is when Schema Markup saves our life. Schema helps your B2B brand by making your web pages appear correctly to search users while making it easy for Google to understand what your site is about.
As a B2B company, you can use schema to show more information about your products, specifications, and rating/reviews received by other customers, etc.
Add schema for what you think can be more helpful for the customer to know about the product/services before making a purchase decision.
Link Building (Quantity and Quality)
Whether it is a B2C or B2B website, building quality links in quantity will always help you rank better on search engines. Link building, also known as backlinks, is arguably the most critical ranking factor for Google. The more links to your website from relevant and authority sites, the higher your page will rank.
The process of getting more and more links back to your website is link building. It shows that how many other businesses see your content as more useful for the audiences to share information.
However, one needs to always check from which website the link is coming from. Check it’s Domain Authority, referral traffic sources, and Google indexing.
Share your articles on different blogs, article websites, online magazines, etc.
Optimize Local Business Listings
The next step is to optimize your local business listings with local search engines like Google My Business, JustDial, AskMe, Yellowbook, FourSquare, etc. It helps you to rank locally. The number of listings on different local directories and website give Google a good signal about your business.
You can get tons of free listings on google. Just create an account and add your business details. Make sure you are adding the same details everywhere so there are no issues of NAP (Name, Address, & Phone Number) inconsistency.
Create B2B Blogs
The next step is to be an industry leader. Yes, by adding new, unique, and helpful content like blogs for the users, you are making a bold statement. You do not want to be the ones who are in the race, but the ones who are leading it. Educate your industry with new and important updates, try to help users and other industry leaders by sharing your ideas and thoughts.
This way, you can create content that people will love and share with others. It will increase your brand awareness and thus search engine rankings too.
Remember, this is also one of the best ways to increase link building as more websites will add a link to those pages considering they are unique and useful.
Consider Chatbots for SEO
Using chatbots on the website has shown improvement in user experience, and provides valuable data to strengthen your SEO strategies. Chatbots take engagement to another level than that of clicks and spent time. Using it will also help you understand your audience more and create a great interaction on a personal level.
You can ask targeted questions, requirements, add personalization to your messaging strategy, and this will give life to your B2B brand.
Use Videos and Infographics
Talking about engagement – videos and infographics are other ways of getting users involved. Express your thoughts, show your teams, do interviews with industry leaders, reveal your process. In other words, use video as a way of expression. This way, the customers will know more about the ins-and-outs of your business. It gives a feeling of trust and creates an opportunity to make your clients loyal.
Infographics can be used to explain certain processes, practices, give brief information on products/services, and more things. Using these mediums on the website will certainly help your SEO.
Social Media Matters
You may think that if it is about SEO, then what is Social Media doing on the list. Right? Well, just like local listings, even social media gives a good signal to Google about your business, which is also a ranking factor. Your active social presence indicates that you are up-to-date with the industry and also engage with the audiences on the social platform.
You can also ask your previous or current clients to add reviews on social media platforms and Google My Business.
The more people talk about your business online, the more it succeeds there.
Finally, after performing all the above activities, do not forget about updating yourself on SEO. Google tends to update SEO algorithms time-on-time. Do not miss out on any of the changes or updates, so it will help you plan your next strategy.
Also, the point here to note is that if your ranking fluctuates, then do not panic. It is due to the frequent updates that you get on algorithms.
SEO can bring a world of opportunities for your online business. Try to get a good hold of it, and you will see how Google appreciates your efforts.
If you find it a bit difficult to perform all the tasks by yourself, then do not worry. Simply get in touch with our SEO Experts at AMH Web Studio now!