Social media management tools can ease your efforts to plan and publish posts for your campaign. It will post your content on the right day at the right time, as decided by your team. It helps you to measure the engagement with your audience. Understanding what your audience thinks and expects from your brand as well as your competitors.
To have a base for all the mentioned activities is a must to stay ahead in the competition.
So, today we will focus on some of the best social media management tools you can use in 2020. Some of these focus on publishing content, while others offer additional tools to monitor your campaign.
Top 15 Social Media Management Tools :
With over 180 million customers, Hootsuite is the leading platform for social media management. Launched in 2008, it helps you manage all your social content in a single collaborative calendar.
You can modestly schedule your posts to keep your presence active. The other benefits of Hootsuite are that you can assign tasks, manage your team, get certification and training, and more.
Price: Plans start at $29 per month.
Another leading social media management tool is Sprout Social. Just like Hootsuite, this tool also helps you to plan, schedule, organize, and deliver content with cross-network publishing using a visualized calendar.
Further, it automatically publishes your content when most likely to reach audiences and receives real-time engagement updates. It can quickly access integrated publishing and engagement tools alongside analytics to analyze return on investment and more.
Price: Plans start at $99 per year.
Agorapulse is best used to understand your audience and publish the content accordingly. Schedule, bulk uploads, preview posts for each network, assigning tasks, publishing approved workflow, and keeping track of who published what.
You can also use smart labeling feature to quickly identify posts that achieve the best reach, engagement, and clicks.
Along with these, you also get advanced analytics and reporting system to manage engagement, track clicks, conversion, and revenue.
Price: Plans start at $79 per month.
Sendible allows you to engage with your audience and track success results. The best part of this tool is that you can post, schedule, and monitor over 20 key platforms, including Facebook, Instagram, Pinterest, Twitter, and LinkedIn.
It also helps you measure your social media campaign and engagement levels of your posts and social profiles. It is one of the best tools to track followers, clicks, growth, referrers, reach, comments, shares, and more.
Price: Plans start at $19 month.
Our next recommendation is e-clincher that allows you to manage multiple social media accounts with one platform.
Schedule and reschedule posts, manage conversations, auto-publish with smart queues, monitor keywords of your campaign, get suggested content, and access advanced analytics reporting system. With this tool, you can integrate your Facebook, Twitter, Instagram, LinkedIn, Google My Business, Google Analytics, Pinterest, Zendesk, Canva, and more.
Price: Plans start at $59 per month.
ContentCal started as a social media marketing agency in 2014, and now it is one of the top tools to plan and publish on social media. You can share ideas, collaborate on upcoming posts, improve content quality, and ensure to get your posts published at the right time.
Further, it also provides you with an analytics system to pick top-performing content, assess individual posts against relevant metrics, and report on monthly results.
Price: Plans start at $17 per month.
Zoho Social allows you to schedule and manage content from a single display. Discover when your audience is active and publish accordingly. This tool also provides an automated reporting system that works as per your scheduled timing.
You can also create articles with the help of a zShare browser plugin. Apart from all these, you can connect Facebook Lead Ads to monitor in real-time, analyze the performance and drive leads to Zoho CRM.
Price: Plans start at $10 per month.
MeetEdgar automates your content for Facebook, Instagram, Twitter, and LinkedIn accounts. It helps in creating a library of updates from almost any source, such as RSS feeds from sites or podcasts. Its auto-scheduler pulls right from the gallery and also finds a quote-worthy text from articles or blogs.
Price: Plans start at $19 per month.
With Social Report, you can easily schedule, draft, post messages to your social networks, and manage all your accounts across multiple profiles. Also, you can access individual post-level stats on clicks, reach, impressions, and more.
You are also allowed to set up and track keywords, hashtags, and locations. Prioritize and automate your foremost tasks across all social media platforms and observe how you are trending.
Price: Plans start at $49 per month.
SmarterQueue or SQ is another social media management and automation tool to discover, create, publish, and reuse the content. Every content category has a separate queue and posting plan.
You can recycle evergreen content posts, schedule seasonal posts that will automatically stop posting when you want them to and more! This tool works with major social media platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
Price: Plans start at $16.99 per month.
Loomly is a simple social media calendar tool that allows scheduling analytics, collaboration, and has a unique feature – it offers you content tips daily. Along with managing all your social media content from one platform, you also get a collaborative review and approval workflow. Schedule your posts for Facebook, Instagram, Twitter, LinkedIn, and Google My Business. Once published, you can measure the post’s performance in real-time.
Price: Plans start at $25 per month.
SocialPilot is another tool that helps you publish content across all major social media platforms from one place. Apart from optimizing your scheduled content, you can also reply to comments and messages in real-time.
This tool will also help you in discovering trendy content based on categories, keywords, influencers, and recency. You can also reshare evergreen content directly from your calendar.
Price: Plans start at $41.66 per month.
Buffer is among the advanced tools for your social media campaign. It allows you to publish your content across all major social media networks and also analyze performance. With its deep analytics, you can create advanced reports and get recommendations to grow your reach, engagement, and sales.
Price: Plans start at $15 per month.
Planable is a centralized hub for ideas, content, and feedback, along with providing a workflow solution for your social media teams. You can customize your posts and view them as they are live. Plan and schedule your post by simply dragging and dropping it in predefined time slots. It also helps you target the right audience for your campaign.
Price: Plans start at $32.50 per month.
SocialOomph is another social media aggregator that lets you schedule posts in advance, automatically start following people who follow you and update multiple accounts at once. It helps in automatically feeding your social networks and blogs from post queues that are evergreen. You can also add associates to your account, assign privileges, and organize them in teams.
Price: Free for up to three posts per hour. Premium plans start at $15 per month.
We hope this blog has helped you to find the right social media management tools for your business campaign. However, if you are still in doubt or don’t just want to rely on some tools for growing your business, then get in touch with our social media experts at AMH Web Studio now!