We at AMH Web Studio truly understand the desirability of Top-End SEO Tools for Webmasters and SEO.
There are hundreds of free SEO tools online that can make your strategy run smoothly, where your website optimization and ranking is concerned.
However, today, we will be focusing only on the best and most useful tools for SEO that can hold your hand and guide you through digital success.
We have divided the tools as per their nature like;
- SEO Analytics tools
- Crawling/Indexing tools
- Keyword Research tools
- Link tools
- Local SEO tools
- Mobile SEO tools
- Multifunctional tools
- On-Page SEO tools
- Research tools
- Site Speed tools
- WordPress tools/plugins
So, without wasting more time, let’s dig more into this piece of information.
Best Free Online SEO Tools For Analytics
1. Google Analytics :
No surprise for Google Analytics being on top of the table, right? This most widely-used web analytics tool on earth is robust and plays well with other Google products, including Optimize, Search Console, and Data Studio.
Use Google Analytics to track the performance of your keywords to have a successful campaign. You will also be able to understand how much traffic each keyword brings to your website.
Google Analytics will open up a world of information you probably never knew about visitors on your website.
2. Google Search Console :
Google’s free webmaster tools are invaluable resources that you should be taking advantage of.
This free tool helps you improve your overall website performance by detecting any issues that might prevent it from being indexed by Google or displayed in organic search results.
If you care about where and how you show up in the search engines, this is your best resource for digging into the data available and making an action plan for how to improve your SEO moving forward.
3. Enhanced Google Analytics Annotations :
How do you know if your increase (or decrease) is due to the Google algorithms update or an important holiday? This highly recommended extraction for Google Chrome includes extra data from your analysis, so you can easily send screenshots to customers, to show how external forces have affected traffic.
You will also be able to see confirmed and unconfirmed Google algorithm updates just in your Google Analytics reports, so you can better understand how the latest update has impacted your traffic.
4. Bing Webmaster Tools :
Bing Webmaster Tools is often overlooked by website owners but it’s probably one of the most valuable free SEO tools available to you. Even if you’re only receiving 10% of traffic from Bing, that’s still traffic to your website, so why not take advantage of Bing Webmaster Tools and increase the potential for more organic visits?
By regularly monitoring Bing Webmaster Tools in addition to Google’s search console, not only you will have more data at your disposal but you’ll also be able to get a better overall view of your organic search performance.
5. Data Studio :
Google Data Studio helps turn reporting from being a lengthy, tedious task to a quick and easy one – and one should know about it!
It collects real-time data from YouTube, Google Ads, and Google Analytics to allow you to create real-time, dynamic and interactive dashboards.
Even we use Data Studio to create live, interactive and branded reports for our clients. For us, and our clients it’s been a total game-changer.
6. Keyword Hero :
If you look at your Google Analytics report of the last one month, above 90% of organic keywords are being reported as “Not provided”. Not provided keyword is a keyword without “keyword referral data”.
Keyword Hero works to solve the problem of missing keyword data with lots of advanced math and machine learning. It’s not a perfect system, but for those struggling to match keywords with conversion and other on-site metrics, the data can be a valuable step in the right direction.
7. MozCast :
MOZcast is set up to provide a weather report for SERP volatility daily.
It aims at providing insight into if Google has run a major search index/algorithm update in the past by tracking 1,000 keywords every 24 hours from a select number of web sites.
It often diagnoses that Google is making a change before Google even admits it publicly.
It is also a great tool for eliminating possible causes when diagnosing surprises with website performance.
Best Free Online SEO Tools For Crawling/Indexing
Top tools to make sure your website is well optimized & efficiently crawlable.
8. Beam Us Up :
Beam Us Up, is a great SEO crawling software. It is one of the fastest SEO tools that does not waste your time in exporting and analyzing the SEO crawling software.
This tool is available for Windows, Mac OSX and Linux. Unlike other crawlers, with no fixed limit for crawling, users can crawl through websites for free.
9. Link Redirect Trace :
Using the Link Redirect Trace, you can easily check whether your redirects are SEO-technically good and if they inherit link juice or not.
Perform advanced, comprehensive and most important correct analysis of links, redirects, and REL-canonicals. You can use this extension for your SEO analysis, On-page SEO, Off-page SEO, competitor analysis and more.
10. Redirect Path :
Similar to Link Redirect Trace, Redirect a Path is a nifty tool that shows redirect paths and header information for every URL you visit.
If you want to quickly find out all the redirects that have been visited before reaching the current page, this is a must-have tool.
11. Screaming Frog :
The Screaming Frog SEO Spider allows you to quickly crawl, analyze and audit a sites’ onsite SEO. It can be used to crawl both small and very large websites, where manually checking every page would be extremely labor-intensive (or impossible!) and where you can easily miss a redirect, meta refresh or duplicate page issue.
You can view, analyze and filter the crawl data as it’s gathered and updated continuously in the program’s user interface.
12. Screaming Frog Log File Analyzer :
The Log File Analyser is light but extremely powerful – able to process, store and analyze millions of lines of log file event data in a smart database.
Simply put, it allows you to upload your log files, verify search engine bots, identify crawled URLs and analyze search bot data and behavior for invaluable SEO insight.
13. SEOlyzer :
SEOlyzer is, without a doubt, a powerful SEO checking and analyzing tool.
It is a no-cost log analysis SEO tools recommended by top marketing wizards worldwide. This tool is an excellent tool that comes with a selection of features, such as real-time analysis and page optimization.
14. Xenu :
Xenu provides endless opportunities that enable you to perfect your ongoing SEO.
It is a proprietary tool that works as a crawler and returns all necessary data about your website
It is also one of the best tools for basic site auditing, looking for broken links, etc.
Best Free Online SEO Tools For Keyword Research
Top tools to understand what your audience is searching for, along with volume and competition.
15. Answer The Public:
Answer the public is a creative way to gather keywords by finding out what questions your audience is already asking. It is an automated autocomplete tool to try out different variations of your keywords.
Regardless, if you want to generate a massive list of questions from any keyword set, this is your go-to tool.
16. Moz Keyword Explorer :
Moz’s Keyword Explorer is an extraordinary tool to utilize with regards to searching keywords.
It neatly ties together keyword research metrics and makes complex analysis easy so one can spend less time in spreadsheets and more time generating qualified website traffic.
17. Google Keyword Planner :
Not only is the Google Keyword Planner a good choice when working with a new website, but it can also be your best friend as you grow and produce more content.
The primary benefit of this tool is easy to see: you’re able to pull information directly from Google, which is the search engine you’re most likely to target when optimizing your website.
18. Keyword Shitter :
The appropriately named Keyword Shitter tool does exactly what it says it does. All you have to do is enter a keyword and it will crap out a huge list of related keywords for you.
19. Keywords Everywhere :
Keywords Everywhere is a keyword research tool that displays keyword data on top of 10 websites …including eBay, Amazon and Answer The Public.
It is an extension that is available for both Chrome and Firefox that displays the search volume for keywords right in Google’s search bar.
20. Ubersuggest :
Need more keyword ideas? From head terms to long-tail phrases you’ll get hundreds of suggestions from this free keyword tool – Ubersuggest.
If you are a Blogger who is more focused on writing quality content by keeping a Keyword in mind, Ubersuggest could be your best friend.
Best Free Online SEO Tools For Links Optimization
Tools to find, evaluate, and process quality backlinks.
21. Google Disavow Tool :
Google’s Disavow tool is part of its Search Console that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties.
Google’s war on link spam puts some online businesses at risk of an organic search penalty, making the disavow tool an important asset for websites at risk of being penalized.
22. Moz Link Explorer :
The Moz Link Explorer tool is a robust tool that is vital when it comes to building an arsenal of great tools for link building.
It is arguably the biggest, most accurate link index in the SEO world today, boasting 35 trillion links.
23. LinkMiner :
LinkMiner is a relatively new tool to help you check the backlinks of your site and competitor sites.
It’s an easy-to-use backlink checker tool/extension focusing on backlinks that matter.
LinkMiner is also a great introductory tool for newbies who want to get into the technical world of SEO without the mumbo-jumbo.
24. Detailed :
Detailed is a unique type of free link research engine, developed by the marketing genius Glen Allsopp.
It gives you a curated list of the most popular sites in your industry. That way, you can size up your biggest competitors. This feature shows you who recently linked to (and tweeted about) your competition.
25. Ahrefs Backlink Checker :
Ahrefs backlink checker tool is the best link building tool in the world. The reason is it has the largest backlinks database as compared with any other link building tools.
Many people don’t realize that Ahrefs offers a free backlink checker, but they do, and it’s pretty good.
Best Free Online SEO Tools For Local SEO
Top free tools to optimize your business on Google Maps and beyond.
26. Google My Business :
This is the #1, must-have tool for Local SEO — especially if you live in a market served by Google.
With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google.
27. Google Review Link Generator :
How do you give your customers a URL to leave a Google review for your business? The Google Review Link Generator by Whitespark solves this problem by easily finding your business and generating your unique Google Review link to grow your Google reviews.
28. Local Search Results Checker :
What if you are searching for something on Google for a different location than you are actually in?
With this Local Search Results Checker, you can check both Google’s organic results as well as Google Map results from any locations. Making this a wonderful tool for all the SEO’s and webmasters.
29. Moz Local :
Moz Local Check Business Listing
Another popular tool for local searches, Moz Local is one of the most recognized tools in the SEO world.
It simply enables its users to check their online presence and identify their NAP (Business NAME, Address, Phone Number) consistency.
Best Free Online SEO Tools For Mobile SEO
Top tools to optimize your mobile website as per Google’s expectation.
30. Mobile-First Index Checker :
The mobile version of sites varies significantly from what appears on the desktop! Since Google has declared its mobile-first indexing, it is essential to get links and structured correct, in both mobile and desktop versions of the site. It is one of the best tools to count on.
31. Mobile SERP Test :
The way Mobile SERP tests vary as per the location and device is just amazing. Using Mobile SERP you can easily compare devices simultaneously for any location or even particular addresses as well.
32. Mobile-Friendly Test :
The ideal standard for assessing if a web page caters to Google’s mobile-friendly needs is to use the Mobile-Friendly Test tool. If you see that your web pages pass through this test, the answer is in affirmative.
Best Free Online SEO Tools For Multi-Functionality
Top free tools with their category and have so many functions.
33. Chrome DevTools :
Chrome DevTools is a set of web developer tools built directly into the Google Chrome browser. DevTools can help you edit pages on-the-fly and diagnose problems quickly, which ultimately helps you build better websites, faster.
34. Marketing Miner :
Marketing Miner is another data mining tool for SEO specialists and marketers.
It’s a tool for the automated extraction of data that is important for the online marketing of web projects. It also consists of miners that provide data extracting based on the user’s input dataset.
35. MozBar :
This is a free extension that provides information on five important categories for any website you visit. These include on-page elements, general attributes, link metrics, markups, and HTTP status. On-page information includes the Page title, Meta description, Meta keywords, H1 and H2 headers, and Alt-text.
Mozbar also provides information on links and other usual metrics, including Page load time, Page and Domain Authority, the Total number of links and External links that are followed. This is a great tool to help you understand your competitors’ sites.
36. SEMrush :
SEMrush is a complete package that comes with tools that will spy your competitors’ work and help you climb your ladder of success if used effectively.
It offers a full suite of all-in-one SEO tools, and they have a free account option that works well if you only work with a single website, or only need a quick peek at top-level data.
37. SEO Minion :
SEO Minion is another chrome extension tool that will help you do your On-Page SEO. It helps you to analyze your competitor site and you want to see his on-page SEO then you can see with the help of this tool.
If you are a beginner in SEO or blogging world then this tool can do wonders for you.
38. SEOquake :
This is a very powerful browser extension that allows you to; Conduct on-page SEO audits very quickly, Find and investigate all the site internal and external links, compare any URL and/or domain real-time, and in the end, you can export all the data into a file for easier viewing.
39. Sheets for Marketers :
Sheets For Marketers is a tool cum website with over 100+ free templates to perform a huge number of tasks using Google Sheets. Find powerful free sheets for everything including competitive analysis, site audits, scraping, keyword research, and more. This is a website for your bookmarks.
40. Small SEO Tools :
Small SEO Tools is a free online SEO checker tools.
It’s a website that provides a variety of tools from SEO backlink checker to plagiarism checker, keyword analysis and keyword rank checker tool to image compression tools, development-related tools.
41. Varvy :
Varvy is an online SEO tool and analyzer which gives you a very detailed report of implemented and not implemented optimization based on Google’s guidelines.
It includes Speed testing report, On-page SEO report and mobile optimization report based on Google mobile-friendly webpage guidelines.
Best Free Online SEO Tools For On-page SEO
Top free tools to help you maximize your content potential at the page level.
42. Natural Language API Demo :
If you haven’t heard or used Google NLP API, you’ve seriously missed out on a great opportunity to optimize your content.
Google NLP API is a free tool that uses machine learning to analyze text and reveal insights based on its structure and meaning.
You can use the tool to get a better understanding of social media interactions and customer conversations.
43. Rich Results Test :
Getting a passing grade for Rich Snippets & Ratings doesn’t mean your page will automatically display rich results in the SERPs.
Rich results Testing tool explicitly states whether a given page is eligible for rich snippets or not.
44. Structured Data Testing Tool :
The Google Structured Data Testing Tool (SDTT) is a free tool created by Google to help you validate and test the syntactical correctness and alignment to Google recommendations of your schema markup. It is a fairly easy web development tool to use, so don’t be scared.
It not only troubleshoots your structured data but performing competitive analysis on your competitor’s structured data as well.
45. Tag Manager :
Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code for analytics, re-marketing, conversion tracking, etc.) on your website or mobile app, without modifying the code. It eliminates tedious code-editing tasks that formerly required a developer.
46. View Rendered Source:
Best Free Online SEO Tools For Research
Top free tools for competitive, technological, and historical analysis.
47. BuzzSumo :
BuzzSumo is one of the top social media analytics tools.
It comes with a very powerful social media search engine that helps you find and analyze the best performing content related to a specific niche.
The search engine is responsible to sweep the web for the required content and listing the content sources based on their success rate.
48. Hunter :
Hunter is an email finder tool that can help you find relevant contact information for your outreach campaigns. A few different ways of searching email addresses aside, Hunter also offers an additional feature called Mailtracker – a simple and free email tracker for Gmail.
49. SimilarWeb :
SimilarWeb is a fantastic business intelligence tool to help you find and analyze insights into what you could be doing to boost the credibility of your site, reach and engagement, as well as crank up your digital marketing strategy in the right direction.
SimilarWeb also allows you to capture, view and get insight into what your competition is doing to rank favorable, gain authority and, well, beat you in your circle
50. Wappalyzer :
Wappalyzer is a cross-platform utility that uncovers the technologies used on websites. It detects content management systems, eCommerce platforms, web frameworks, server software, analytics tools and many more.
Indeed a multi-purpose tool for web developers, designers & webmasters.
51. Wayback Machine :
We use the Wayback Machine 2–3 times a week.
It’s perfect for uncovering historical data on the website. You can even find a trove of historical robots.txt files archived.
There are a ton of other SEO uses for Wayback Machine you may find useful. 100 percent free.
52. Bulk Domain Availability Checker :
Domain Availability Checker is a useful tool for those who need to check if multiple domains are available to register without wasting a lot of time.
If you value your time and want to get the most out of it, you must look into everything this tool has to offer.
You will be able to use this bulk domain checker tool to see if dozens or even hundreds of domains are available by simply typing in the list of domains and clicking a button.
Best Free Online SEO Tools For Site Speed
Top free tools to speed up your website to rank higher, improve engagement, and increase conversions.
53. Cloudflare :
There is no doubt, implementing Cloudflare is one of the quickest ways to speed up and add security to your website.
It is a CDN (Content Delivery Network), and the Security Company helps small to enterprise businesses to supercharge and secure the online assets.
54. GTmetrix :
GTmetrix gives insight into how well your site is loading and also more usefully, provides strategies that you can use to optimize it.
As GTmetrix has servers in 7 regions around the world you also have the advantage of being able to perform your site testing from the perspective of your target locations.
55. Lighthouse :
Lighthouse is an Open Source auditing tool helping increase the quality of web pages and applications.
Audits are conducted in a few key areas — performance, accessibility, best practices, and Progressive Web Applications.
It is an astonishingly useful suite empowering anyone to make the user experience of your product better.
56. Page Speed Insights :
Google PageSpeed Insights is one of the best tools to help you fix your website’s speed.
This tool helps you pinpoint exact issues with your site and enables you to make the changes to improve your site.
57. SpeedMonitor.io :
With the help of SpeedMonitor, tracking both speed and performance data of your website will be easy.
Besides, you will also be able to track the changes as the tool keeps a historical log.
You will be notified, through an email, every time the page speed score comes down.
58. WebpageTest :
WebPageTest is an open-source project that was originally developed by AOL for their internal use but realizing its potential, they open-sourced it under a BSD license in 2008.
Currently supported by Google, the platform is under active development on GitHub.
That means its builds are periodically packaged and made available for download to allow users to run their versions of the tool.
Best Free Online SEO Tools For WordPress
With hundreds of plugins available in WordPress, these two SEO tools are the most genuine and efficient plugins one can ever make use of.
59. Rank Math :
Rank Math, the “swiss army knife of SEO.” Rank Math is a free and comprehensive WordPress SEO plugin by MyThemeShop team.
It is specially designed with a ton of advantageous features to revamp your websites online visibility.
Rank Math comes with more than 65 features, along with smart automation features to saves tons of your time.
You will get a user-friendly design and easy-to-use setup wizard which ensures smooth implementation of Rank Math which can optimize your site within a pinch.
60. Yoast SEO :
Yoast is the “name” in WordPress SEO. The most trusted name, the most installed (30 million sites) and often, the most innovative.
In Yoast SEO you can enter the keyword or keyphrase you’d like your post or page to rank for in the search results.
While these are only 60 of the best free SEO tools, by no means it’s a complete list! What are your favorite free SEO tools for efficient optimization? Do let us know in the comments.
Also, if you’re still unsure about which free tool can be very useful for your business strategy, please feel free to get in touch with our SEO Specialists at AMH Web Studio now!