We are facing a serious challenge due to the spread of Coronavirus, but there is a hope to recover.
Even businesses have been seriously impacted as the economy has a hit on the face because of Covid-19. With restaurants pretending to be like ghost palace, the grocery stores are left with anything that just may not be required for daily living.
As a business owner, you must be looking down for some ways to survive in the market by improving your business transition.
Well, here’s what you can do to ensure your online business isn’t closing down due to Coronavirus, instead helping you to have a better hand in the market. Top Digital Marketing Tips To Consider During The Coronavirus.
Top Digital Marketing Tips To Consider During The Coronavirus
1. Connect with your customers on social media
During this critical moment, you need to stay at home and while doing this, you can also connect with your consumers on social media and update them about your products/services as well as the latest updates on Coronavirus.
This is the perfect time you show empathy to your audience and help them out.
People need understanding, education, support, and resources, and this can just be proved as an extremely powerful step making a good rapport with your audience.
Follow this SMO tips to boost your social media efforts.
2. Make sure your business is found online
As soon as the news of locking down has come, people are not willing to go outside their home and instead, spending most of the time online and helping increase search traffic on all the platforms.
Anything online right now will be consumed more than ever before. This is the perfect time you come up with something that your audience is looking for. Start boosting your SEO efforts to make your website more visible than before.
People are still placing orders and need things even when at home.
Here are some great SEO tips for your website
3. Pay-Per-Click (PPC) is a smart move right now
With more people in front of the screen at this time, you have your own share of the opportunity to fulfill your consumer’s needs.
As other advertisers may go offline at this time, you can capture more traffic and conversion because of reduced competition. Opting for PPC at this time is no less than a gold nugget for your online business.
For more tips on PPC please click here.
4. Update website content
Well, it’s time to jump in front of your competition. No matter how hard the outer situation (coronavirus) is, you can always work on the inner situation (website and content) to help increase the ranking on Google SERPs.
Frequently updating your website and content helps you to achieve higher ranking and thus stay ahead of all your competition. Do all that it takes for a well-optimized and updated website out there.
5. Prepare your business for the next
Practically, after a few months, the coronavirus outbreak should fade away. This will not only let consumers to feel safe outside but will also stabilize their spending habits. Once we are on to that stage, your now making SEO efforts will let you see wonders. As SEO is a long term strategy, you will see how good results can get in about two-three months.
6. With different circumstances comes special offers
What’s best for your consumers to be at home, enjoying family time and availing special offers of stuffs. Sounds great, right? Well, of course, it does. At least to ones who are genuinely willing to purchase your product/services.
Looking for discounts to save money during such a situation can open the doors of loyal and genuine clients.
7. Local SEO is now more relevant
We are all at home as traveling has been reduced due to the spread of Covid-19. At this point, we are looking for all the things at home only. So, targeting local SEO is the most important strategy a business can have right now.
Look out for the local area regions, for the term like “near me” and use it in your campaign to rule the local market.
8. Inform your customers as well
Make sure you’re offering free delivery services and also let your customers know that.
You can also update them that you have increased your sanitary practices and how you are doing that specifically.
For eg, if you own a gym, try offering an online workout classes. If you are a dentist, try managing online consultation. If you are a grocery store, you may offer free curbside pickup. Boost all these opportunities with a strategic social media campaign.
Well, to be honest, the economy isn’t stopping, people still need goods, money is still getting exchanged and consumers are still relying on Google to find your business. Hence, no need to panic, just follow the above tips and never let your online business go down, ever.
If you need any help with Digital Marketing or any other web services, please feel free to get in touch with AMH Web Studio now.