The greatest quantity of small businesses are cautious on what type of marketing strategies they sink money into. When you have a limited budget for marketing your business, it’s essential to employ it wisely to get the most for your capital. Social Media marketing is one of the most flexible and cost-effective strategies that any small business can adopt in search of their targetted audience and revitalize sales over time. As per the marketing research 2019, 97% of marketers are using social media to enhance their growth and resources.
So what’s so great about social media marketing? Here are our agency’s top 15 reasons why marketing through social media is a must for small businesses.
Excited? Well, you should be, as the opportunities, a business gets from social media marketing is just as incredible as anything. So, what’s great about marketing through social media? We at AMH WebStudio will help you cover the top 15 reasons as to why social media marketing is a must for small businesses.
15 Reasons Why Small Businesses Should Be Doing Marketing Through Social Media
1. Social Media Is Full Of Potential Customers:
In this era of the digital world, India is one of the heaviest users of the internet and mobiles. With more than 500 Millions of users accessing the internet frequently, 87% of those are already using social media platforms to be connected with friends, family, and world. The numbers will surely rise above and with so many consumers using social media every day, this presents a great opportunity for small businesses who want to reach their online audience.
This helps you understand what type of audience your business prefers, according to age, gender, group, community, etc. Connecting with your targetted audience gets easier with the help of social media. Don’t make your audience come to you, instead go to your audience. If you aren’t already on social media, you could be missing out on an important chance to connect with your customers and engage new leads.
2. Customers Are More Responsive Towards A Brand On Social Media:
Gone are those day when one only use to connect with their friends and family on social media platforms. Today, the audiences are more into what’s fun, entertaining, local & world news to be socialized. Social Media users are frequently interacting with and following their favourite brands. But, to let them loyal towards your brand, you need to engage them, entertain them, offer them great deals, call for giveaways, etc.
Show your audience the other side of your business by being more conversational and acknowledging them throughout. The content that you publish on these channels contribute to your brand personality and help you demonstrate your brand voice. You may have found customers and companies discussing an issue/ concern about their brand on Twitter. Or maybe you have stumbled upon some brands’ Q & As on Instagram Stories. Successful marketers use these social media channels as a way to get to know their audience better in a more personal way. So you should too.
3. Social Media Helps Increase Brand Recognition:
One of the best reasons to market your business on social media is that it helps you improve visibility, and thus increase recognition for your brand. By posting compelling content that adds value for your target audience, you are not only making your brand more accessible but also familiar with new leads and current customers.
For example, if you’re new to users on social media platforms, they can learn more about your brand and the value that you provide. This will help you get new customers frequently. Also, for your existing customers, if you can engage with them frequently by providing contents that are more relatable and genuine they will share your business to others and this will result in an acquainted customer which may increase their interest in repeat purchase and not forget the references by their sharing.
4. Marketing Through Social Media Increases Inbound Traffic:
Your social media activity provides yet another way to get more inbound traffic to your website. This process complements your search engine optimization efforts and makes social media marketing an excellent strategy for your company’s growth. Each piece of content that you post to your social media platforms bring opportunity for new visitors to your website. Once the visitor lands on your website, grab that opportunity to make it a conversion.
Publishing relevant, unique and quality content to engage with your audience makes it easier to interact with them. The more quality content you post on your business social media platforms, the more opportunities you get to engage with new leads and redirect them back to your website. The only point after this is to be ready with a well-optimized website that can convert your visitor into your customer.
5. Different Social Media Channels Help Reach Specific Audience:
The next benefit of opting for social media marketing is that you can strategically target different audiences based on their interest. Instead of just putting your message out there for everyone, you can simply reach your target market to drive more qualified leads back to your website.
You only need to create an accurate list of your audience based on their gender, age, location, interests, the brands they follow, hobbies, etc. The more detailed it is, the better your conversions rate will be. Knowing these values will give you more idea on which social media channel you should use to reach them. This also helps you create relevant and quality content to add more engagement.
The key here is to strategically choose which channels you plan to invest your time, money, and efforts into. Not sure which social media platforms are right for your business? Check out our post on Guide To Choose Best Social Media Platforms For Your Business to find out more about each channel and how it can benefit you based on your and your company’s growth.
6. Social Media Allows You To Target & Retarget Potential Customers:
Paid social media ads can do a lot of complement to your organic campaigns that you are running on social media platforms. Although it does require an up-front minimum investment for paid ads, the returns are as delightful as anything. With advanced targeting capabilities, social media platforms like Facebook help you target your ideal customers, which allows you to drive more relevant traffic to your website. This is the best way to get the most out of your marketing spend.
By defining your ideal audience through the Facebook ads platform, you can identify new potential leads. Then, Facebook allows the ads to serve those who exhibit the same types of behaviours that your target audience does. This adds more relevant traffic to your brand/business website.
7. Social Media Marketing Is More Cost-Effective Than Any Other Marketing Hub:
One of the greatest benefits of social media marketing for small business is that it helps them cut marketing costs without hampering results. Majority of the social media results occur from investing time in creating and publishing unique yet relevant and quality content. In addition to this, one needs to constantly conversate with fans and followers. This helps your brand/business build online credibility and trust with your audience.
Social media marketing is not just cost-effective, but time-efficient as well. Even just a few hours a week can have a significant impact on your ad campaign. HubSpot reports that 84% of marketers were able to generate quality traffic with as little as six hours of effort spent on social media per week. Depending on your marketing goals, it is relatively inexpensive to run paid ads on social media platforms like Facebook, Instagram, and Twitter.
8. Social Media Marketing Helps Improve Your Search Engine Rankings & Authority:
There is a good chance that you might want to improve your Search Engine Optimization (SEO) strategy as well. But, did you know that search engines use your social media presence as a ranking factor for your website? Yes, that’s true! All successful brands tend to have a healthy social media presence. A strong social media presence acts as a signal to search engines that your brand is valuable, credible, and trustworthy. Though the ranking factors are always changing, it’s an ideal bet that active social media channels will end up helping you in the end.
It’s not only about publishing great contents on your social media platforms, but it’s also important to add and update accurate information and social media channels as well as the website. Make sure you have similar information on both social media and your website. Try to make it more engaging and genuine as people focus on real stuff rather than some outdated brag.
9. Your Competitor Is On Social Media:
No matter what type of business you are into, who your target market is; Believe me, your competitors are already present and active on Social Media platforms. This not only states that there are opportunities for your brand/business as well to grab potential customers, but it also means that some of your potential customers may already be talking to your competitors, while you are reading this.
If you want to be competitive in this digital market place, it’s important for you to start working towards building an impactful presence on social media channels. Social media content allows you to not only show a little bit of your brand personality, but it also presents an effective platform to demonstrate your industry expertise and knowledge. This is one of the best ways to set yourself apart from the competition and bring in more relevant online traffic.
10. Social Media Marketing Leads To Higher Conversion Rate:
Building a report with your leads & customers and posting valuable content on a frequent basis helps your brand to improve trust and credibility, leading to more conversions. According to HubSpot, social media has a 100% higher lead-to-close rate than outbound marketing tactics. Always remember, each interaction you have on your social media platforms is an opportunity to convert an ideal lead into a satisfied customer.
The more human component your brand/business messaging has, the more chances are there for a conversion. Since social media is a place for consumers to socialize and network, brands are able to show the human side of their brand through publishing engaging content that allows everyone to show their personality, humour, and warmth.
11. Consumers Are Looking For Recommendations On Social Media:
For ages, word-of-mouth marketing has been the companies most powerful tool for their growth. Not only it’s free but helps dramatically to build trust with new leads. In today’s digital era, social media has become a new outlet for word-of-mouth marketing. Now more than ever, all brands/businesses are encouraging their customers to add reviews on their social media platforms, share or recommend with their friends and family. Consumers are likely to trust online reviews as they trust personal recommendations.
Recommendations do impact customers buying behaviour. Thus, it’s important that you actively encourage your happy customers to leave your brand a review on social media and recommend your products and services to others.
12. Better Customer Satisfaction:
And last but not least, by interacting with leads and current customers on social media, you can see what your customers are interested in and what drives them. Through social listening, you can find out what your customers greatest challenges and concerns are and then work to create more content around these topics to educate them. Listening to your customers can give you a better understanding of what they care about most and then use this information to make changes to improve customer satisfaction.
Focusing on the above points will help you achieve the desired goals of your business and moving ahead towards success.
Are you looking to kick start your social media campaign? Or, already been doing for some time now but unable to get the results you have had desired for with your social media marketing? Congratulations! You have landed on the right path that will ease your way to success. We at AMH WebStudio can help you with marketing your business through multiple social media platforms. We understand what it takes to build and maintain a thriving social media audience for small businesses. To know more about our specialization, check out our social media and other web services or contact us to discuss your ideas