SEO is a long term investment. It not only provides a path to rank better on search engines but also helps establish Brand Awareness and create Brand Credibility.
SEO is not just about optimizing ‘keywords’ on your website, it’s also about considering the duration of visitors, bounce rate, broken links, pages viewed, inbound and outbound links and so on. To make it simple, one of the key steps in promoting your product/services is by opting SEO services and making required technical changes on the website. You don’t need to master SEO. You only have to understand how it works and how you can get maximum results with minimum efforts.
SEO is just like the undiscovered Ocean. The deeper you dive into, the deeper it gets. So, today we are going to discuss the top most effective ways to improve your site’s ranking with the help of SEO.
1. Useful, Relevant & High-Quality Content :-
The more time visitors spend on your website, the more it affects your website’s ranking. Providing useful content leads to increase the dwell time (amount of time spent by visitors on the website) by letting the visitors consume the information. It doesn’t matter how small or big your content is, the audience will not stay long if they don’t find it useful. The best way is to create high quality and informative content so that the visitors tend to stay there and read it and also understand your product/services.
2. Page Load Speed :-
All major search engines consider ‘page load speed’ as a measure to allocate a website’s ranking. Users may leave your website if they find it very time-consuming to load up, this could hurt your SEO ranking. There are several ways to improve your page load speed, some of them are using a caching plugin, optimizing codes, reducing the number of plugins, optimizing images and minimizing redirects. Just like the content, the page load speed is also one of the major factors that search engines consider to rank all the websites accordingly.
3. Image Optimization :-
Image optimization not only helps in reducing the page load time but also it works hard for your website in terms of SEO front. One can add the relevancy of the page content by using keywords for the image file name, alt tag, title, description, and caption. This also helps Google and other search engines to rank product/services in image search.
4. Header Tags :-
Optimal use of header tags can help break our website content into sections that are easier to read and utilize. It also improves the overall user experience of your website. The visitors can understand where they are heading towards in terms of website journey. This helps your website’s relevancy as the visitors will surely come again and again to your website. Search engines also rate keywords in header tags more heavily. By including such relevant terms in your header tags, you are also boosting your SEO ranking against those keywords.
5. Outbound Links :-
To make your website content more useful and relevant, linking out to authority sites adds more in-depth information your readers can use. It also sends trust signals to search engines which will, in turn, improve your SEO ranking. The tip here is that ‘the less is more’. Try to add outbound links as less as possible. With more outbound links the visitor may get annoyed or distracted.
6. Other Multimedia :-
Along with the text, you can also add different multimedia like images, videos, audios, slideshows, etc., to enrich your content and user experience. With such techniques, one can always deliver information in a way that is much suited to your ideal audience. Even this indicates about the quality of the content as you have put a lot in the work to make your content look good and attractive. If you want to boost the dwell time on the website, you can always rely on videos for providing relevant content.
7. Broken Links :-
Do you prefer landing to a ‘404 Error’ page after clicking to any of the links you think is appropriable? No, right? Well, that’s the case with search engines as well. Search engines rely heavily on good usability and with 404 Errors they get bad signals as an old or neglected site. Getting 404 Error on your website may hamper all your SEO efforts and will impact your site’s ranking.
Thankfully, you donâ€™t have to go through every single page on your website and test the links manually. There are many tools and apps to ensure that your site is free of broken links, such as:
8. Readability :-
Make sure the website is clearly readable and understandable. Don’t let the readers give up reading your content and get away because it’s too difficult to digest the information. Experts also believe that Google considers readability while ranking webpages. The more it is simple and informative the more it’s relevancy increases.
9. Layout & Formatting :-
A user-friendly layout with proper formatting makes your content easy to crawl by search engines and also improves user experience. This also helps in keeping the visitors engaged on your website for a long time. With the help of formatting, the website’s usability improves efficiently and also makes the content easy to read and understand.
- Use font size and typography that are easy to read and understand and also attractive at the same time.
- Add bold types and colors to call out for important information. This makes the content easy to scan.
- Nobody likes a wall of text. Use short paragraphs and ample line spacing in between.
- numbers or bullet points for clarity.
- Use techniques such as sliders, tabs, progressive layouts, structured grids, modal windows, rollover elements, accordions, and mega drop-down-menus to organize content and add interactivity.
- Break up content into sections with subheads. Proper use of header tags that include keywords also helps improve SEO ranking.
10. Contact Us Page :-
According to Google guidelines, websites with sufficient contact information are considered to be more trust-worthy and therefore may rank higher by search engines. Adding a contact us page on your website and also putting the link in the navigation not only makes room for good user experience but can also potentially earn you some Google juice. A well-designed contact form increases user participation in a companyâ€™s online presence. It also helps generate new business opportunities, improve customer service, capture new leads, and more.
11. Navigation & Site Architecture :-
When visitors are unable to find what they’re looking for on a website, they’re most likely to leave the website. This contributes to a high bounce rate, low dwell time and less number of pages viewed. Let the visitors accomplish their goal and come back repeatedly by providing a well-thought-out website architecture. Also not to forget it gets easier for search engines to crawl the web pages efficiently and help improve SEO ranking.
12. Mobile Friendliness :-
As of April 2015, Google started to penalize sites that are not mobile optimized by bumping down its search engine ranking. With a large number of users using the internet on mobile, you will have to make sure that your website is mobile-friendly. If in case it’s not, you’ll not be ranked as higher as your business deserves which will lead to the loss of many potential clients. Also, if you have your audience visiting on your website from their mobile, with no mobile-friendliness feature they will find it difficult to stay long and perceive information. Avoiding this also increases the bounce rate of your website.
Also Read – Importance of Mobile-Friendly Websites In 2019
13. Social Media Sharing :–
SEO ranking is also dependent on social media sharings. The number of Facebook shares, Tweets, Pinterest pins, other social media mentions adds-up to your website ranking. Installing social media buttons on your website will not only make users share it on their social media platforms but will also enhance the user experience. With the whole world now spending their time on social media, letting them understand and share your business online will eventually help you get potential clients. it can also help you rank higher on searches.
So, now we understand that it’s not just about ‘keywords’, it’s all about great user experience. Traffic from SEO may give you higher numbers in the short term, but a better user experience can often result in higher conversions.
Hence, Prioritize your website’s user experience instead of milking every last SEO trick.
If you still find it difficult to enhance SEO technicalities and boost your website’s traffic, please feel free to get in touch with our Search Engine Specialist now!