WordPress has invariably been growing ever since his release in 2003. And to be precise, it now powers 34% of the web.
The latest WordPress 5.3 which was released in November 2019 already has 8,088, 611 downloads! Hence, it’s worth thinking about what makes it so popular.
Although, there are a number of reasons for WordPress to lead the web, the reason that stands out for a marketer is its efficiency for SEO.
So, what makes WordPress the best CMS for SEO? Let’s find out here with the top 10 reasons!
Best Reasons Why WordPress Is So Efficient For SEO?
1. WordPress Focuses on User Experience
The themes and plugins of the best CMS make your website look professional, attractive, and user-friendly too.
This will not only boost your SEO efforts but will also make visitors enjoy the experience on your website.
The longer they stay on your website, the less bounce rate your website gets.
Also, not to forget, Google rewards websites that offer a great user experience
2. WordPress Allows You to Create Attractive Permalinks
It’s very easy and convenient to edit your website’s permalink on WordPress.
This helps you to plug your keywords in the URL which also boosts SEO ranking, and in turn, avoids making URL look ugly while adding meaning to it.
3. WordPress Makes Metadata Easy to Manage
SEO titles and meta details help the search engine crawler to understand the relevancy of your webpages. It helps to understand what the webpage is all about.
Adding relevant keywords into the title and metadata of your webpage allows it to rank for those keywords.
When you use WordPress, you get a plugin such as Yoast SEO. This plugin allows you to add metadata to all your posts in just a minute.
4. Optimizing Images for SEO Is Simple on WordPress
Images have now become one of the most important factors of the website as well as your SEO.
Along with the writeups, images also need to be optimized in order to rank the website higher.
Here are three ways WordPress can optimize your images for better SEO ranking:
- WordPress lets you â€œcreate alternative textâ€� for each image you use on the website. This means you can plug in your keywords as image descriptions thatâ€™ll be noticed by search engine crawlers.
- With WordPress, you can also use a plugin that will automatically create alt text for all your images.
- You can also resize your images so they donâ€™t slow your webpageâ€™s load speed.
5. WordPressâ€™s Sites Donâ€™t Frustrate Users With Slow Load Time
One of the most important factor to rank your website well on the first page of Google “Page Speed” of the website.
WordPress contains useful plugins that help with website speed.
Plugins like ShortPixel Image Optimizer and WPOptimize are useful when it comes to compressing PDF documents, images and to cache the website, clear database respectively.
6. WordPress Is Optimized for Mobile Users
We all know how mobile usage has been grown rapidly throughout the globe now, with almost 222% in five years.
If youâ€™re a marketer trying to gain traction online, this means your website must be optimized for mobile usage.
If you already use WordPress to power your website, you donâ€™t need to take extra efforts to make your website accessible on mobile devices as well.
This is because most of the WordPress themes are pre-optimized for mobile users.
A mobile-friendly website will always give you an extra hand to support your online business.
7. WordPress Helps You Integrate Your Campaign with Social Media
One of the best places to market your brand is Social Media platforms.
With WordPress, you can integrate the social media platform on the website with customized buttons. This will help your visitors to share the content on their social media. This helps to boost not only your social presence but will drive organic traffic onto the website as well.
You add a social media feed to your site and even automate your social media campaigns!
8. WordPress Has Awesome Plugins Made Specifically for SEO
When you use WordPress, optimizing for higher ranking becomes simple. All you need is to install the right plugins.
Here are a few suggestions that will make your website provide efficient results :
- Yoast SEO
With millions of download worldwide, Yoast SEO makes website optimization simple for even the least tech-savvy person on the planet.
This helps you optimize the content very well with focused keywords and makes it readable for both humans and search engine spiders.
It also provides SEO title and meta description templating.
- Google XML Site Maps
With this great plugin, creating complex XML site maps becomes easier. XML Site Maps make your siteâ€™s structure easy for search engine crawlers to understand.
Each time you publish a post, this plugin â€œnotifiesâ€� search engines of your new content
- Google Analytics by Monster Insights
WordPressâ€™s Google Analytics plugin is described as both â€œeasyâ€� and â€œpowerful.â€�
Now there is no need to go back to your Google Analytics Dashboard for all the insights. This plugin helps to get all the required data under one roof.
This helps to realize which pages stand out on your site with detailed stats. You can also see how many clicks your banner ads, affiliate links, and outbound links get.
The beautiful thing about SEO plugins for WordPress? You never have to touch even a line of code.
9. WordPress Is Easy to Integrate with Other Software Tools
Integrating WordPress with other software tool is as easy as ever. Apart from the Google Analytics and Yoast SEO, there are a number of software tools you can seamlessly integrate with almost no efforts.
Here are some examples:
1. ConvertKit (for email campaigns, landing pages, and forms).
2. Sucuri (one of the best software for security).
3. G Suite (for your documents, spreadsheets, and emails).
With these software tools running smoothly with your site, you can boost engagement which will further improve your SEO rank.
10. WordPress Has SEO-Friendly Themes
Keywords and metadata arenâ€™t the only components search engine spiders examine for relevance.
Another hugely important thing they look for is a good webpage design.
When you use WordPress, you never have to worry about optimizing your site design for SEO yourself.
Simply choose an SEO-friendly theme, and youâ€™re on your way to attracting those spiders to your site!
Dominate the SERPs with WordPress
With a platform like WordPress, you have the best CMS that will add on to your SEO efforts.
A platform that is fully loaded with SEO-friendly themes, plugins, and tools to make your life easier.
If you are still running with doubts, please feel to express it with AMH Web Studio!